- According to Honda Road Sign IQ survey, 78% of Indian 2Wheeler riders cannot recognise even 50% of the road signs!
- Within the cities, Mumbai emerged as the most aware city with 79% two-wheeler riders able to correctly identify half of the road safety signs, followed by Pune (63%) and Bengaluru (41%).
- The survey re-affirms the need for greater Education within the 3Es of Road Safety (Enforcement, Engineering & Education) as nearly 80% of Indian 2Wheeler riders are still un-aware about the difference between cautionary and mandatory road signs.
- As more and more women are now becoming empowered riders, Indian women are more road sign literate than their male counterparts. Nationally, 26% of women interviewed were recognised half the road signs, while the corresponding figure for men was 21% (despite men being majority riders even today).
Educated young India leads awareness of road signs, though by a small margin!
- Within the age groups, 20 to 24-year-olds are most aware of the national road signs (31% aware of half the signs) while only 18% of the respondents in 25 to 44 age bracket could identify half the road signs. Interestingly, 30% those over 45 of years could also identify half the signs.
Good news is safety is now in Indian minds but we still have accident inviting habits
- Indian riders are giving importance to their own safety! Majority 63% of the riders interviewed said that they wear helmet for their own safety. Enforcement by state authorities (16% admitted they wear a helmet to avoid fines) and family insistence (due to family pressure another 16% wear helmet) are the other two biggest motivators for Indian riders to wear helmets.
- Most Indian riders understand importance of a helmet but only when they themselves ride a two-wheeler. 55% riders risk their lives by not wearing helmet when they are pillions.
- 51% of riders interviewed said they have neither fined nor did they jumped a red light in 2016 but risky riding still continues as 30% riders admitted to red light jumping 1-2 times a week.
Multiple engagements for all age groupsHonda spreads its Wings beyond the obvious metros to include 250+ cities across India from Coimbatore (Tamil Nadu), Bhuj (Gujarat) and Barwani (Madhya Pradesh) to Dhamtari (Chhattisgarh), Dhule (Maharashtra) to Guwahati (Assam), Sringar (Jammu & Kashmir) to Nagarcoil (Tamil Nadu).
Leading the road safety cause from the front, Honda 2Wheelers is the first two-wheeler brand in India to adopt 11 traffic training parks across India (Chandigarh, Ludhiana, Jaipur, Delhi * 2, Bhubaneswar, Cuttack, Yeola (Nashik), Hyderabad, Indore and Coimbatore. During the week, Honda educated close to 6500 individuals at its traffic parks.
Many unique engagements Note:rd May, 2016
Source: HMSI




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