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Ducati India hits 1000 unit sales

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  • Ducati India hits 1000 unit sales

    Ducati has made its first 1000 motorcycles sales in India. The company has delivered 580 motorcycles and registered an 18% increase in sales during 2016.

    Among the Ducati motorcycles portfolio includes Diavel, Hypermotard, Monster, Multistrada, Scrambler, and Panigale. The Diavel Dark and Carbon accounted for 17% of total sales in 2016, while the Ducati Scrambler registered a 38% growth over the previous year. The very popular Ducati Monster represented 19% of Ducati India’s sales and 959 Panigale scored 12% of total sales even though deliveries started in July 2016. The adventure touring category with displacement higher than 1000cc grew by 127% in 2016 with the Ducati Multistrada 1200 taking a staggering 89% share of the category.

    Ducati India has expanded its dealership network in 5 cities of India which includes Gurgaon, Mumbai, Bangalore, Pune and Ahmedabad. Also announced, that there will be five more completely new models launches in 2017.

    Ravi
    Avalur, Managing Director of Ducati India said: “Our growth has confirmed Ducati’s ability to excite the Indian market. In 2017, we will have a robust network of ten dealerships across the country. The Ducatisti community is also growing with three Desmo Owners Clubs operational and two more in the pipeline. We’re looking forward to a great 2017 for Ducati.”

    With the satisfying growth rate in India, Ducati also introduced new models, including the XDiavel, Multistrada 1200 Enduro, Hyperstrada 939 and Hypermotard 939. Globally, Ducati Motor delivered 55,451 motorcycles to customers all over the world, an increase of 1.2% compared to 2015 (54,809).

    Also, Ducati is seeking for a partner in India to manufacture 300cc to 500cc motorcycles for the global market. Hero Motocorp or Royal Enfield would be their choice yet there is no official proposal on the same.

    While answering to TOI on this Andrea Buzzoni, global sales & marketing director for Ducati said, "These thoughts could become a reality in the medium to long term. In India, you have robust two-wheeler players, who have competence in terms of engineering, production capacity. Once we take this decision, why not... But for sure, if we decide for the
    small-cc motorcycle segment, I think we will have to evaluate on a very competent Indian manufacturer."



    Source:
    Ducati India

  • #2
    Re: Ducati India hits 1000 unit sales

    Originally posted by NewsReaper View Post
    [COLOR=#333333, Ducati is seeking for a partner in India to manufacture 300cc to 500cc motorcycles for the global market. Hero Motocorp or Royal Enfield would be their choice yet there is no official proposal on the same.

    While answering to TOI on this Andrea Buzzoni, global sales & marketing director for Ducati said, [I]"These thoughts could become a reality in the medium to long term. In India, you have robust two-wheeler players, who have competence in terms of engineering, production capacity. Once we take this decision, why not... But for sure, if we decide for the [/IMG][/URL][/COLOR]
    [COLOR=#333333
    Source:[/B] Ducati India[/COLOR]
    its like all Indian manufacturers are getting married to European counterparts. bajaj and tvs have been taken over, now only hero and re left for snagging.

    Comment


    • #3
      Re: Ducati India hits 1000 unit sales

      Originally posted by VaibhavPisal View Post
      its like all Indian manufacturers are getting married to European counterparts. bajaj and tvs have been taken over, now only hero and re left for snagging.
      When you look at the startups like Ather and Tork you wonder why Indian manufacturers run towards Europe/Japan/US(EBR) for tech support when they have a country full of engineers waiting for an opportunity to show them what they're capable of.

      Would turn out to be much more cost effective even if these companies face minor niggles for the first few years of going 100% indigenous.

      The Japanese engineers start this way on smaller motorcycles and then graduate to building big bikes.
      Got a $5 head? Get a $5 helmet.

      Comment


      • #4
        Re: Ducati India hits 1000 unit sales

        Originally posted by Nithesh View Post
        The Japanese engineers start this way on smaller motorcycles and then graduate to building big bikes.
        OT
        I can tell you what goes on in Japanese car manufacturers, anyway -
        When a fresh engineer joins, he is most likely to join the race department. No, its not a trial by fire. With the racing department having a large budget and no targets to meet, the new recruit gets to learn the ropes, try out whatever ideas that come to mind and gain vital experience.

        Once the recruit has done enough time and has got an excellent grip on cars, he/(she?) then moves to the regular boring commuter cars. The more experience, the more likelihood of being assigned to develop the more popular cars. Why? Because these cars require a ton of experience to make, balancing the consumer needs with the accountants' cost cutting to deliver a product that would actually sell in the market. Basically, the experience helps in making compromises while creating products.

        Now I haven't read up on what bike manufacturers do, but I would imagine that they may be following something similar because the small bikes are the ones that bring in the $$.

        I'm going to dig around and see if I can get some info on this.
        Last edited by tanay; 02-09-2017, 10:09 AM.
        200 | 300 | 1200 BOXER

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        • #5
          Re: Ducati India hits 1000 unit sales

          The CBR650F was engineered by a group of 20 something fresh graduates under the supervision of the senior engineers is what I've read a while ago. Shuhei Nakamoto is a good subject to study on. He started with HRC at the age of 26 and was immediately assigned the engine R&D role which he wasn't well versed in. He requested HRC to move him to the chassis division since he had some better understanding there and then he was given the RS125/250 development the very next year.
          Last edited by Nithesh; 02-10-2017, 01:51 AM.
          Got a $5 head? Get a $5 helmet.

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