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Thread: #MadeInIndia Vespa & Aprilia SR 150 enters Sri Lanka market

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    Default #MadeInIndia Vespa & Aprilia SR 150 enters Sri Lanka market

    Piaggio Group is delighted to announce the launch of its premium and innovative brands Vespa and Aprilia SR 150 in Sri Lanka.

    Vespa is a timeless icon which is classy and irreverent on the other hand, the Aprilia bikes are known for their undisputed racing heritage. Piaggio aims to replicate the Indian success story in the Sri Lankan market serving the emerging need of the aspiring youth of Lanka catering to the desires of the biking enthusiasts, imparting uniqueness and creating a differentiated image to its riders.

    The Piaggio Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé.

    Piaggio invented the Vespa in 1946. Having successfully established itself in the worldwide two-wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, where it manufactures the Vespa alongside the newly launched Aprilia SR 150. 'Manufactured in India' motorcycles Vespa & Aprilia SR 150 are to be exported to Srilanka.

    Commenting on the launch, Mr. Diego Graffi, Managing Director and CEO – PVPL said, “Both Aprilia and Vespa have created a benchmark in the two-wheeler segment in India and now the bikes are set to make their debut in Sri Lanka. It is indeed a matter of pride for the Piaggio Group that our marquee products will be available in a new market like Sri Lanka. We hope to further enhance our positioning in the Indian Sub-Continent with this launch. The accolades that the bikes have received in India and other International markets are an inspiration for introducing more innovative products in the future.”

    Brand Ex-Showroom price - SriLanka LKR
    Vespa LX 325008
    VXL 366991
    SXL 125 384726
    ELE 125 401012
    VXL 150 395222
    SXI 150 410422
    SXL R 150 418747
    Aprilia SR 150 331954
    SR 150 Race 339485

    Aprilia was born into racing and is the real sporty flagship brand for Piaggio Group. With 294 Grand Prix races won in Road Racing World Championship, Aprilia holds the record for the most wins of any European manufacturer in the history of maximum motorcycle competitions. These are joined by an impressive 54 world titles: 38 in Road Racing World Championship, 7 in Superbike and 9 in Off Road disciplines.

    Source: Piaggio Group
    Last edited by NewsReaper; 06-29-2017 at 03:01 PM.

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