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Thread: Harley-Davidson India plans to enter used-bike business

  1. #1
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    Default Harley-Davidson India plans to enter used-bike business

    Harley-Davidson has announced their plans to enter the used-bike business in India. They stated that some of the company’s dealerships were already testing the concept for the last few months. Harley-Davidson India shared this information on the formal unveiling of their 27th dealership in the country.

    Peter Mackenzie, Managing Director, Harley-Davidson India said, “We are currently piloting it in a few dealerships. And, we are very close to rolling out the programme nationally. It will enable us to attract more customers. Secondly, to enable people, perhaps who cannot afford a new Harley-Davidson, but at least get the right experience through an authorized dealership"

    About the company’s growth plans, he said, “2017 had its complexities with demonetization, GST (Goods and Service Tax implementation) and Euro IV. This year, we are looking at more stability. The company's strategy was to be more accessible and more relevant to customers.”

    He also stated that the apparel segment represents an important piece of strategy for growth. Therefore, Harley-Davidson India will be opening up more apparel stores in shopping malls so that customers can connect and experience the brand. They have already opened three apparel stores already this year. The apparel range available in these stores would be more youthful and designed to connect with young adults.

    They already have the apparel stores across the globe. But for the Asia-Pacific market, they are going a little bit deeper with this project. Currently, they are launching such stores in China and India.

    When asked if India was in important market for Harley-Davidson, he said, “That is why we continue to invest. We have a manufacturing facility here (Bawal, Haryana). This is our 27th dealership. From 27, we will finish the year, somewhere around 30 dealerships.”

    Peter Mackenzie and senior company officials were in Nungambakkam to unveil their 27th dealership, Marina Harley-Davidson.

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    Default Re: Harley-Davidson India plans to enter used-bike business

    That's some good news in terms of affordability.

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