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Thread: Triumph India flags off its first ever road safety ride from Jammu to Kanyakumari

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    Default Triumph India flags off its first ever road safety ride from Jammu to Kanyakumari

    Triumph Motorcycles India flagged off a ride from Jammu to Kanyakumari on the 31st May 2018. The theme of the ride is to promote road safety. The motive is to encourage safer riding techniques all over India. Though Triumph has always been closely associated with promoting road safety, this is the first time the brand is doing so through a ride.

    Triumph often conducts road safety workshops, where the programmes focuses on two-wheeler safety, spreading awareness through screening of educational films, distribution of relevant content, theory workshops and curating customer rides tailor-made to this end across all its 16 dealerships in India. During this ride too, each Triumph dealership will become a point for safety demonstrations for motorcyclist.

    Road safety is expected to improve dramatically when every component of the system including the vehicle, road infrastructure, traffic engineering, training and road etiquette, enforcement, education and awareness, as well as the laws that govern the road system, have safety embedded into them as an inherent virtue.

    Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. says, “As a responsible automobile company, it is imperative that we are active participants in the initiative that educates and encourages people to ride safely. Two-wheeler riders are at a higher risk on the roads. The key to safe riding is a combination of defensive driving, adherence to traffic rules, situational awareness, always wearing riding gear and following common road sense. Triumph Motorcycles is pleased to flag off this unique initiative ride from Jammu to Kanyakumari."



    Triumph Motorcycles India has always encouraged passionate riders and strives to give the riding culture in India support and sustenance. Since its inception in India, the brand is unequivocally working towards building a riding culture in India, as iconic as its own brand history. Standing testament to this, Mr Vimal Sumbly – Managing Director, Triumph Motorcycles India took great interest to flag off the Jammu to Kanyakumari ride and ensuring all amenities required for a safe trip ahead.
    Samarth 619 and bharatheshk like this.

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    Thumbs up re: Triumph India flags off its first ever road safety ride from Jammu to Kanyakumari

    From a slippery start in India (detuning/ fuelling issues), Triumph has tried its best to recover, presenting itself as a responsible automobile company.
    And no doubt, under the capable leadership of Mr. Sumbly, it definitely is a responsible and mature company, at present.

    You can't just walk into a Triumph showroom in slippers/ without helmet, to purchase a bike (or test ride). They will politely refuse. Many customers have objected to this, some even going the social media way.
    Yes, its your cash, but these are Triumph ethics. We all should support and encourage other companies too for the same. More power to Mr. Sumbly for taking a stand, even though its risky...!


    Hope they can raise awareness that each and every rider is vulnerable, even on 100cc bikes, even at 30 kmph.

    Riding high capacity bikes, and trying to develop safe riding habits in commuters, is a big challenge.

    Because people think only we, the big bike riders, need helmets/ gears. What a myth!
    I get the same vibe on my Duke 390, people think that I need a helmet, but they don't (because their bikes are slower accd to them).


    May Triumph achieve this objective.. Every rider needs a helmet.


    Wish Triumph all the best for this ride.

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