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Hero MotoCorp has introduced Hero Sure, entering the used two-wheeler business in India. It will allow the potential customers to buy or sell well maintained used vehicles.
The used-two wheeler programme from Hero had been operational in the past but the company decided to exit the market. The reason might have been the taxation issues but now with the introduction of GST, Hero has decided to revive Hero Sure. As part of the ‘pilot process,’ the program has been rolled out in about Hero dealerships across India, including Gujarat and Tamil Nadu. This will allow potential customers to exchange their old-two wheelers in return of a new Hero Product.
According to Hero MotoCorp, the company has received quite positive a response towards this new business. Based on that, the company plans to expand the pre-owned dealership in more and more cities. They currently have 6,500 touch points in the country which might help the development of their used-vehicle business as well.
A HeroMotoCorp spokesperson told Business Standard, “Hero Sure helps the customer get the best price for his vehicle by a transparent evaluation process. About 5,000 vehicles are currently exchanged on an average every month at the Hero Sure facilities. The company has an extensive network of 6,500 touch points. The company has also revealed that it currently exchanges 5,000 old vehicles on an average per month, which can rapidly multiply, given the fact that Hero MotoCorp sells over 7 lakh units per month. We have a huge customer base, including more than 10 million active customers in our Customer Relationship Management program - ‘Hero GoodLife.’ We intend to leverage this platform to further popularise Hero Sure.”
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The used-two wheeler programme from Hero had been operational in the past but the company decided to exit the market. The reason might have been the taxation issues but now with the introduction of GST, Hero has decided to revive Hero Sure. As part of the ‘pilot process,’ the program has been rolled out in about Hero dealerships across India, including Gujarat and Tamil Nadu. This will allow potential customers to exchange their old-two wheelers in return of a new Hero Product.
According to Hero MotoCorp, the company has received quite positive a response towards this new business. Based on that, the company plans to expand the pre-owned dealership in more and more cities. They currently have 6,500 touch points in the country which might help the development of their used-vehicle business as well.
A HeroMotoCorp spokesperson told Business Standard, “Hero Sure helps the customer get the best price for his vehicle by a transparent evaluation process. About 5,000 vehicles are currently exchanged on an average every month at the Hero Sure facilities. The company has an extensive network of 6,500 touch points. The company has also revealed that it currently exchanges 5,000 old vehicles on an average per month, which can rapidly multiply, given the fact that Hero MotoCorp sells over 7 lakh units per month. We have a huge customer base, including more than 10 million active customers in our Customer Relationship Management program - ‘Hero GoodLife.’ We intend to leverage this platform to further popularise Hero Sure.”
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