Steelbird has hired Mr. Massimo Varese, renowned helmet designer and former Dainese and AGV director to head its ISI helmet design and production as Steelbird Helmets, India embarks on its global endeavor. Mr. Varese has over 25 years of experience which will bring in fresh ideas and designs in Steelbird’s helmet production for the company’s domestic production and for global markets, into with the company is entering for the first time.

Prior to Mr. Varese’s new alliance with Steelbird Group India, he has worked with Italian brands such as Dainese S.p.A as R&D Director, at Mavet s.r.l as the company’s CEO and with AVG S.p.A as R&D Director. He has also headed Pastorfrigor S.p.A. as Operation Director; NAVA s.r.l. as Operation Manager; OMEGA s.r.l. as General Manager and Technical Director.

Mr. Massimo Varese was welcomed into the company by Mr. Rajeev Kapur, MD, Steelbird Group. His appointment comes at a time when the company is undertaking a global journey and will be relying on the expertise of Varese as the company takes on this new venture. At Steelbird India, Varese will be responsible for expansion of the company’s helmet portfolio which will include design, development and production. Steelbird is the largest producer of ISI helmets in India. And with the recent ruling, where government has banned all other helmets which are not ISI certified, Steelbird could see huge boost in sales.

On this alliance with Steelbird Helmets India, Mr. Massimo Varese had this to say: “This is a great opportunity for me to apply my talent and expertise in the industry which is close to my heart. I am extremely excited to join Steelbird Helmet and to serve Asia’s largest helmet industry i.e. India.”
Commenting on the new development, Mr. Rajeev Kapur, MD, Steelbird Group said, “I am delighted to welcome Mr. Massimo Varese in Steelbird Family. The appointment of Massimo Varese who comes with such a rich experience will be responsible for expansion of Steelbird helmet’s portfolio including design, development and production for domestic as well as global market .The appointment of Massimo Varese will open up new vistas for the Indian helmet brand to take off for global journey with his strong and fresh ideas.”