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Thread: Harley-Davidson has acquired kids’ electric bike maker StaCyc

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    Default Harley-Davidson has acquired kids’ electric bike maker StaCyc

    Harley-Davidson Inc., the Milwaukee based motorcycle manufacturer has acquired StaCyc Inc, a maker of two-wheeled electric bikes designed for kids, based in California. StaCyc was started in 2016 and their focus is primarily on new rider creation for the motorcycle industry. They sell their eDrive models online and through power sport dealerships. These dealerships also include 29 Harley-Davidson dealerships. Their models also retail via specialty bicycle retailers.



    Heather Malenshek, Senior Vice President of marketing, Harley-Davidson
    said, “The StaCyc team shares the same vision we have for building the next generation of riders globally and we believe that together, we will have a significant impact in bringing the fun and enjoyment of riding to kids everywhere.”

    Ryan Ragland, Founder of StaCyc
    said, “After a few conversations with Harley-Davidson, we realized that the ethos of our brands and our commitment to bringing more riders to motorcycling were incredibly aligned. Together, we’re building a plan that fast-tracks our ability to help the industry create as many riders as possible.”

    Harley-Davidson has already cleared that electric motorcycles will be a central part of their strategy moving forward. They are all set to begin selling LiveWire, their first production electric motorcycle, in August. They are also slated to introduce lightweight and middleweight models in 2021.

    StaCyc currently sells 12-inch and 16-inch models that use a 20-volt battery. The bikes are intended for kids weighing up to 75 pounds and have a top speed of 9 to 11 mph. They have a suggested retail price of $649 to $699. A Harley-Davidson branded version of StaCyc’s bikes will be sold through select Harley dealers starting in the third quarter of 2019.

    SOURCE
    Last edited by NewsReaper; 03-06-2019 at 04:38 PM.

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