Lectro e-mobility solutions has tied up with Croma stores to make its Lectro e-bicycle range easily available to a wider section of the urban young consumer who is attracted towards eco-friendly and fitness-promoting commuting options.

Through the tie-up, Lectro e-bicycles will now be available at Croma stores, initially in Mumbai, Pune and Bangalore. After three months, Lectro plans to expand the scale of the association to a pan India level in a phased manner.

Lectro Electric bicycles are positioned as commuting solutions to enable the young, working professionals in urban India use a healthier and greener mode of commute. The tie-up will not only help Lectro expand its reach to a wider customer base but will also help generate greater awareness about the viability and utility of electric cycles.

“An increasing section of the young urban populace is today actively looking for commuting options that are eco-friendly as well as fitness-oriented. For this bracket of people, mostly in the 25-35 age group, Croma is a natural stop and we want to make every possible move to reach out to this section of consumers. Data shows that globally electronic stores form a key point of sales for electric bikes. We believe that our product is very well-suited to meet the needs of Croma customers and can be a key attraction there. We also want to increase awareness about electric bicycles as a critical mode of micro-mobility and usher in a ‘cycle to work’ revolution in India,” said Mr Aditya Munjal, Director, Lectro E - Mobility Solutions Ltd.

“E-bicycles is going to be a great addition to the current bouquet of health & wellness range that we have at our stores. Today’s customer is extremely conscious and is on a constant lookout for alternatives which could be the ‘healthier & eco-friendly choice’. Our customers look forward to Croma as a destination to provide solutions to their need beyond traditional electronics. It’s also a perfect fit with our mission to promote ‘responsible consumerism’, we hope that by extending the new range of Lectro E-Bicycles, we can promote the cause far more effectively” said Mr Ritesh Ghosal, CMO, Croma.

Croma is a leading retail chain for consumer electronics and durables. Infiniti Retail, a subsidiary of Tata Group, runs the Croma stores in India.

Millennials who are a key target audience for Lectro products also cherish “Choice”. Lectro gives them the choice of going sweat-free or utilizing the commute time for exercise while having a zero carbon footprint during their daily commute. One can zip and toil using the same machine. It is this ideology that makes Lectro Electric Cycles a perfect fit for people to exercise their choice to make most of their commuting time.

Lectro e mobility solutions offer a series of products in the electric bicycle category including Lectro -- one of India’s first Electrically Pedal Assisted Cycle (EPAC) range and Townmaster -- a throttle e-bike range. The products are aimed at redefining every day commuting to our cities reeling under the impact of transport emissions and traffic congestion.

xBhp reviewed two models from the Lectro E-bicycle range namely; Lectro EHX20 and Lectro Townmaster

About Lectro E-Mobility Solutions Limited

Lectro E Mobility has the widest e bicycles portfolio in India in the organized market, spanning 8 variants including with and without gears. Keeping the different users' profiles in mind, Lectro has separate models for men and women and included 1 unisex model as well for multiple users scenario.