Sales Record: Discover DTS Si 100cc - xBhp.com : The Global Indian Biking Community

Samarth 619 · 03-13-2010, 01:46 AM

Quote:

Two-wheeler major Bajaj Auto today said it has set a record by selling 5,00,000-units of its new model Discover DTS-Si in 225 days.

The auto-giant's new offering in the 100 cc segment has also carved a leadership position in West Bengal and the entire North-East region by becoming the highest selling brand in the overall two-wheeler category, a company press release stated here.

"The twin successes of the 100cc Discover DTS-Si and also the recently-launched Pulsar 135 LS has boosted our marketshare to 27.3 per cent in February," Bajaj Auto's Chief Executive Oficer (Two Wheeler) S Sridhar said.

"We were unable to meet the demand in February and there was a stock-out situation in some dealerships," Sridhar added.
Discover DTS-Si was launched in July last year. The company has already ramped-up production from the earlier 75,000 units to 1-lakh units per month to meet demand, the release said.

Bajaj Discover DTS-Si Electric is available in five colors at Rs 41,736 (ex-showroom Delhi price).

Hmmm... A Sales Record of 5 Lac units, in 225 days?

It seems "giving 125cc's for 100's price" wasn't working out for Bajaj.
Maybe because the common man associates 125cc bikes, with slightly lower mileage, no matter what's inside.

Source: Bajaj Auto sells record 5-lakh units of Discover DTS-Si- Two-wheelers-Auto-News By Industry-News-The Economic Times

Aryan · 03-13-2010, 01:56 AM

News Approved.

ravi@17bhp · 03-13-2010, 02:48 AM

Congrats to Bajaj. It is really a great achievement. After failing with 125cc at 100 cc price, Bajaj hit the right chord with Discover 100cc.

aargee · 03-13-2010, 05:38 AM

That's an average for 2000+ motorcycles per day!!!

fast_ferocious · 03-13-2010, 08:48 AM

The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply.

Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong).

veryhiphop · 03-13-2010, 08:54 AM

Quote:

Originally Posted by fast_ferocious

The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply.

Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong).

+1

Rightly said...same thing happen when XCD was launched...now what production stopped and new bike came...i think it just an marketing strategy ...

payeng · 03-13-2010, 09:11 AM

Quote:

Originally Posted by fast_ferocious

The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply.

Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong).

There is a difference this time:

>> For the CT100 and the Platina the USP was a LOW Price and good features (like alloys etc.)

>> For the XCD 125, the USP was the promise of unbelievable mileage, with a 125 cc engine, at a price equal to 100 cc bikes.

But this time, the USP is the "Discover Brand" that is pulling in the sales; despite being a 100 cc engine and being priced similar to the other 100 cc competition.

Product features can be copied (alloys, self start now are on every other bike) and pricing can be matched (the CD Deluxe and CD Dawn are lower priced)..

..but sustainable business comes from the strong BRANDS (another example which sell because of its brand name is Splendor).

srini · 03-13-2010, 03:39 PM

Quote:

Originally Posted by payeng

There is a difference this time:

>> For the CT100 and the Platina the USP was a LOW Price and good features (like alloys etc.)

>> For the XCD 125, the USP was the promise of unbelievable mileage, with a 125 cc engine, at a price equal to 100 cc bikes.

But this time, the USP is the "Discover Brand" that is pulling in the sales; despite being a 100 cc engine and being priced similar to the other 100 cc competition.

Product features can be copied (alloys, self start now are on every other bike) and pricing can be matched (the CD Deluxe and CD Dawn are lower priced)..

..but sustainable business comes from the strong BRANDS (another example which sell because of its brand name is Splendor).

cant agree more...100cc bikes with strong brand value enjoy the warmth of aam janta in India...

udayrrr · 03-13-2010, 03:42 PM

^^^ and also this time they lived up to their expectation ie 80kmpl

antz.bin · 03-13-2010, 10:53 PM

Is it really a sales record? Is'nt the Splendor doing similar no.s year after year after year!!

03-13-2010, 01:56 AM	#2 (permalink)
Aryan Senior Member Join Date: Jan 2006 Location: New Delhi/ Shillong Posts: 18,275	News Approved. __________________ ...in search of that perfect world - My Travel Blog :)

03-13-2010, 02:48 AM	#3 (permalink)
ravi@17bhp The Explorer Join Date: Dec 2006 Location: Hyderabad Posts: 3,688	Congrats to Bajaj. It is really a great achievement. After failing with 125cc at 100 cc price, Bajaj hit the right chord with Discover 100cc. __________________ Honda CB Unicorn Dazzler (Current) \|\| CBF Stunner PGM-FI \|\| HH Karizma Honda Aviator \|\| Kinetic Flyte \|\| Kinetic Blaze \|\| HH Splendor

03-13-2010, 05:38 AM	#4 (permalink)
aargee My world changed from smoke & 2T to ECM & 4 joke!! Join Date: Jan 2010 Location: Chennai Posts: 6,611	That's an average for 2000+ motorcycles per day!!! __________________ Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind - Dr Seuss

03-13-2010, 08:48 AM	#5 (permalink)
fast_ferocious Don't go by my Username! Join Date: Dec 2008 Location: Hyderabad Posts: 639	The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply. Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong). __________________ From variable Bhps to a constant 17.6 Bhp.

03-13-2010, 10:53 PM	#10 (permalink)
antz.bin Senior N00B Join Date: Jul 2009 Location: Nasik / Pune Posts: 2,123	Is it really a sales record? Is'nt the Splendor doing similar no.s year after year after year!! __________________ Basic P220 Info for beginners: http://bit.ly/220Basics Solutions to common P220 Problems: http://bit.ly/P220issues P220 carb tuning procedure: http://bit.ly/CarbTune Bangalore 220 owners Please note: Please don't go to Khivraj Motors for service. Always prefer Auto Service - Banshankari.

03-13-2010, 03:42 PM	#9 (permalink)
udayrrr Senior Member Join Date: Jun 2009 Location: Hyderabad Posts: 128	^^^ and also this time they lived up to their expectation ie 80kmpl

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