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Sales Record: Discover DTS Si 100cc

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  • #1

    Sales Record: Discover DTS Si 100cc

    Two-wheeler major Bajaj Auto today said it has set a record by selling 5,00,000-units of its new model Discover DTS-Si in 225 days.

    The auto-giant's new offering in the 100 cc segment has also carved a leadership position in West Bengal and the entire North-East region by becoming the highest selling brand in the overall two-wheeler category, a company press release stated here.

    "The twin successes of the 100cc Discover DTS-Si and also the recently-launched Pulsar 135 LS has boosted our marketshare to 27.3 per cent in February," Bajaj Auto's Chief Executive Oficer (Two Wheeler) S Sridhar said.

    "We were unable to meet the demand in February and there was a stock-out situation in some dealerships," Sridhar added.
    Discover DTS-Si was launched in July last year. The company has already ramped-up production from the earlier 75,000 units to 1-lakh units per month to meet demand, the release said.

    Bajaj Discover DTS-Si Electric is available in five colors at Rs 41,736 (ex-showroom Delhi price).
    Hmmm... A Sales Record of 5 Lac units, in 225 days?

    It seems "giving 125cc's for 100's price" wasn't working out for Bajaj.
    Maybe because the common man associates 125cc bikes, with slightly lower mileage, no matter what's inside.


    Source: Bajaj Auto sells record 5-lakh units of Discover DTS-Si- Two-wheelers-Auto-News By Industry-News-The Economic Times
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.
    Tags: None
  • #2
    News Approved.
    :)

    Comment

    • #3
      Congrats to Bajaj. It is really a great achievement. After failing with 125cc at 100 cc price, Bajaj hit the right chord with Discover 100cc.
      HH Karizma (Current) || CBF Stunner PGM-FI || Honda CB Unicorn Dazzler
      Honda Aviator || Kinetic Flyte || Kinetic Blaze || HH Splendor

      Two ZMAs, 9 Days in Western Ghats

      Comment

      • #4
        That's an average for 2000+ motorcycles per day!!!
        Skill is what keeps you on a Motorcycle
        Awareness + Skill is what keeps you out of harm's way
        ATGATT + Awareness + Skill means you might Live To Ride another day

        Comment

        • #5
          The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply.

          Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong).
          From variable Bhps to a constant 17.6 Bhp.

          Comment

          • #6
            Originally posted by fast_ferocious View Post
            The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply.

            Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong).
            +1

            Rightly said...same thing happen when XCD was launched...now what production stopped and new bike came...i think it just an marketing strategy ...

            Comment

            • #7
              Originally posted by fast_ferocious View Post
              The thing with bajaj is, whenever they launch a new bike (CT 100, platina etcc) they sell in HUUUUGE no's in the starting months, but I dont understand why the sales gradually decline steeply.

              Few years back when the CT100 was launched it was selling like hot cakes for few months, then the sales declined so steeply that they had to stop the production (correct me if im wrong).

              There is a difference this time:

              >> For the CT100 and the Platina the USP was a LOW Price and good features (like alloys etc.)

              >> For the XCD 125, the USP was the promise of unbelievable mileage, with a 125 cc engine, at a price equal to 100 cc bikes.


              But this time, the USP is the "Discover Brand" that is pulling in the sales; despite being a 100 cc engine and being priced similar to the other 100 cc competition.

              Product features can be copied (alloys, self start now are on every other bike) and pricing can be matched (the CD Deluxe and CD Dawn are lower priced)..

              ..but sustainable business comes from the strong BRANDS (another example which sell because of its brand name is Splendor).



              Last edited by payeng; 03-13-2010, 10:18 AM.

              Comment

              • #8
                Originally posted by payeng View Post
                There is a difference this time:

                >> For the CT100 and the Platina the USP was a LOW Price and good features (like alloys etc.)

                >> For the XCD 125, the USP was the promise of unbelievable mileage, with a 125 cc engine, at a price equal to 100 cc bikes.


                But this time, the USP is the "Discover Brand" that is pulling in the sales; despite being a 100 cc engine and being priced similar to the other 100 cc competition.

                Product features can be copied (alloys, self start now are on every other bike) and pricing can be matched (the CD Deluxe and CD Dawn are lower priced)..

                ..but sustainable business comes from the strong BRANDS (another example which sell because of its brand name is Splendor).


                cant agree more...100cc bikes with strong brand value enjoy the warmth of aam janta in India...
                It all begins with a thumb-start -- Oh, wait, I forgot the kill-switch

                Comment

                • #9
                  ^^^ and also this time they lived up to their expectation ie 80kmpl

                  Comment

                  • #10
                    Is it really a sales record? Is'nt the Splendor doing similar no.s year after year after year!!
                    Advice is a form of nostalgia.
                    Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it's worth.

                    Antz Travelz!! | South India Exploration Ride | Leh Triplog (Work in progress)

                    Comment

                    • #11
                      Originally posted by antz.bin View Post
                      Is it really a sales record? Is'nt the Splendor doing similar no.s year after year after year!!

                      I think this is the record,,,,,,

                      selling 5,00,000-units of its new model Discover DTS-Si in 225 days.
                      Still Playing in 13.5 bhp @ 8500 rpm

                      Comment

                      • #12
                        I am happy, we need a good selling product other than the Honda's, competition is good. I just hope Bajaj can sustain it and not go the CT100 way.

                        Comment

                        • #13
                          Reiterating my previous post..

                          HH Splendor was launched in Jan 1994.. and in November 2009, the 11 Millionth Splendor was sold. Considering no. of days in 15yrs and 9 months, i.e. approx 5750 days, the Splendor reached that figure at a rate of 1913 splendors/day.. stadily over for more than 15 years (when sales wudnt have been very high)

                          Current record of Discover 100 DTS-Si is 0.5 Million in 225 days i.e. 2222 Discovers/day

                          There must have been time periods where splendor had sold much more than this discover average. I have nothing against a high selling bajaj model. But i wish to point out that BAL still has a lot of catching up to do. I sincerely hope Bajaj doesnt kill another one of their high selling brands after Boxer, Caliber, CT100. Long Live Discover!
                          Advice is a form of nostalgia.
                          Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it's worth.

                          Antz Travelz!! | South India Exploration Ride | Leh Triplog (Work in progress)

                          Comment

                          • #14
                            I tested a Discover 100 DTS Si myself, and these were some of my observations:

                            1. Low end torque alongwith the low weight created an excellent feeling all-together, in city riding. The 1st gear startup from signal will be great for the owners...

                            2. The 5th gear was very useful in the city, with the bike picking up cleanly from speeds as low as 25 kmph (speedo). (Solo, no pillion)

                            3. From Low end to midrange, the smoothness was worth applauding. Upto 50 kmph in top gear, no complaints.

                            4. Suspension was smooth, somewhat the same as Platina.

                            5. The bike impressed me. From all the 4 stroke 100cc's I ever tested (Passion, Centra, Discover, Splendor and Platina) I would gladly choose Discover only, based on the city ride comfort... (Although, I didn't test Honda Twister as yet!).

                            However, After Sales Service might be the reason one might differ... Anyways Bajaj Auto, Best of Luck with the Sales.
                            ---
                            Brotherhood, Rules, Freedom. Xbhp.
                            Indian riding = Alertness, Anticipation and Adjustment.

                            Comment

                            • #15
                              Hi,
                              Bajaj has been consistently trying to tune its strategy and hence all its previous efforts 125cc bike at 100cc price (they thought they could wean away those 100cc ppl but it never was able to ) at one point of time they told wold not be in 100cc at all but the downturn changed that altogether. Bajaj sales crashed ( i even remember reading monthly moterbike sales < 1L ). That is what forced them to rrethink on 100cc's.India is not yet a matured market and so if you launch a product ahead of time, chances are it will not work (in the general commuter segment,). But this time they have got it right and its sales are picking up sharply (monthly >2.3L but HH is still the leader monthly around 3.7L )
                              Same reason XCD was killed. Its difficult ito invest in a new brand altogether and grow it too. bajaj realized it and so its investing on 2 brands (discover and pulsar ) and launching various models such that it wound cannabilize each other. Now they have two clear cut segments commuter and performance.

                              Comment

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