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The Cheapest bike production is not Yamaha's goal: xBhp News

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  • The Cheapest bike production is not Yamaha's goal: xBhp News

    Yamaha India will not be targeting to produce the cheapest bike possible according to President & CEO of Yamaha Motor Hiroyuki Yanagi.



    Earlier it was reported that Yamaha India will be building a sub $500 motorcycle for the Indian and African markets, but the CEO of the tuning fork brand said that styling, performance and safety are all important features of a bike and cannot just be based on cost.

    Yamaha India has probably realised that the cheapest motorcycle will not be able to achieve their targeted market share of 10% by 2017. Bajaj and Mahindra recently launched the Discover 100T and Centuro, both low capacity motorcycles but not at a low price point. While Honda has recently launched the Dream Neo, an outright no frills commuter. Yamaha will be interested to see which of the two strategies work in eating Hero's market share in this segment.

    The strategy may still stay in place for the African market, where bikes are still used from commercial purposes, so a no frills bike could be sold. But such bike might be produced from its existing factories in China. India is already producing the R15 and FZ 16, such motorcycles may be increased in India and even exported to Europe.

    The President of Yamaha also said that India has been identified as a procurement zone for components, putting a stamp of quality on the country's component manufacturers.

    Hiroyuki Yanangi, President & CEO, Yamaha Motor -

    Source: The cheapest bike is not our goal: Yamaha CEO | Business Line

  • #2
    re: The Cheapest bike production is not Yamaha's goal: xBhp News

    Clarification News Approved.

    “I think we took slightly long to understand what was needed but we are making the right products now,”
    Oh yes, of course. We need Race Replica bikes like SZ RR. Now make a Alba RR please.

    That's why only Indian people should head India Yamaha. They have a more clear idea of what sells.
    All due respects to Mr. Hiroyuki Yanangi but YBR & Crux are not exactly selling like Hot Cakes, despite Mr. Yanagi's time & experience here.

    Sorry for being cynical, but Ray's probably the only NEW commuterish engine we've seen in a long time from Yamaha.
    Their 106cc needs to excel at anything to be able to command the market.

    Would I rate YBR 110 the top commuter bike? Ok, how about among the top 3 bikes? in the top 5 bikes? No.


    Start doing R&D and improve the engine. Add some features. Put some serious mileage figures and restyle it. And it might sell. And thanks for the R15 & FZ though.
    Last edited by Samarth 619; 06-07-2013, 01:49 PM. Reason: Incorrect info edited. Thanks MHG.
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    • #3
      re: The Cheapest bike production is not Yamaha's goal: xBhp News

      Originally posted by NewsReaper View Post
      Yamaha will be interested to see which of the two strategies work in eating Hero's market share in this segment.

      this is the only thing it seems they have mastered... wait and watch and do nothing.
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      • #4
        re: The Cheapest bike production is not Yamaha's goal: xBhp News

        Originally posted by Samarth 619 View Post
        Now make a Alba RR please.

        All due respects to Mr. Hiroyuki Yanangi but Alba & Crux are not exactly selling like Hot Cakes, despite Mr. Yanagi's time & experience here.

        Would I rate Alba 106 the top commuter bike? Ok, how about among the top 3 bikes? in the top 5 bikes? No.
        Boss, just quoted few lines of yours, everything else is alright but Alba production stopped ages ago.
        The current bikes with 106cc engines are the YBR110 and the Crux.
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        • #5
          re: The Cheapest bike production is not Yamaha's goal: xBhp News

          Originally posted by Samarth 619 View Post
          All due respects to Mr. Hiroyuki Yanangi but YBR & Crux are not exactly selling like Hot Cakes, despite Mr. Yanagi's time & experience here.


          Start doing R&D and improve the engine. Add some features. Put some serious mileage figures and restyle it. And it might sell.
          Well I have doubt here .....are YBR,CRUX really selling ?? leave apart selling like hot cake !!!

          Mileage is like curse given on all yamaha bikes.

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          • #6
            re: The Cheapest bike production is not Yamaha's goal: xBhp News

            Originally posted by MoonLight View Post

            Mileage is like curse given on all yamaha bikes.
            Is the mileage of crux that bad?? I don't think so. But I am not in a position to vouch for it as I don't own one.
            People have this notion in their head if its a Yamaha it won't have mileage most think Yamaha is for the performance oriented and not for the commuter, a legacy left by the RD and the RX series.
            Now this is really a curse for the company.



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            • #7
              re: The Cheapest bike production is not Yamaha's goal: xBhp News

              Originally posted by rxdude View Post
              Is the mileage of crux that bad?? I don't think so. But I am not in a position to vouch for it as I don't own one.
              People have this notion in their head if its a Yamaha it won't have mileage most think Yamaha is for the performance oriented and not for the commuter, a legacy left by the RD and the RX series.
              Now this is really a curse for the company.



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              I know of quite a few people in my hometown who used to claim 70+ on their crux. That ain't bad
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              • #8
                re: The Cheapest bike production is not Yamaha's goal: xBhp News

                Originally posted by Samarth 619 View Post
                Clarification News Approved.


                Oh yes, of course. We need Race Replica bikes like SZ RR. Now make a Alba RR please.

                That's why only Indian people should head India Yamaha. They have a more clear idea of what sells.
                All due respects to Mr. Hiroyuki Yanangi but YBR & Crux are not exactly selling like Hot Cakes, despite Mr. Yanagi's time & experience here.

                Sorry for being cynical, but Ray's probably the only NEW commuterish engine we've seen in a long time from Yamaha.
                Their 106cc needs to excel at anything to be able to command the market.

                Would I rate YBR 110 the top commuter bike? Ok, how about among the top 3 bikes? in the top 5 bikes? No.


                Start doing R&D and improve the engine. Add some features. Put some serious mileage figures and restyle it. And it might sell. And thanks for the R15 & FZ though.
                Originally posted by MoonLight View Post
                Well I have doubt here .....are YBR,CRUX really selling ?? leave apart selling like hot cake !!!

                Mileage is like curse given on all yamaha bikes.

                Y not, they are still selling. You visit the real INDIA- the rural places of India, our villages. Crux is still giving competition to the overtime Hero CD100, Splendor and Passion.

                And guys don't forget Gladiator: this 125cc power pack creation is a masterpiece. Though yamaha has not shown much on its marketing and promotion, but do ask its owners, they will never let you down and will never give there thumps down for this bike.

                and now you are talking to work on the engine of Yamaha, cmon give it a break. Seems to be some Pulsar dominant mindset, which engine does the Pulsar makes, the one which which is cooled by hot boiling oil, or the one which can be easily broken down while stunting and then get it welded back in shape nearby welding shop.

                Atleast Yamaha is making some sense by launching different set of bikes including the street bikes to commuters to sports edition. does bajaj stands anywhere.
                Just think isnt Bajaj fooling the indian riding community by just rolling out 10s of different models with just a mere difference of 10-20cc.
                yamaha India has rolled out YBR, Crux, Gladiator, FZ and R15 all for different mid set and usage, but what about Bajaj with Psssssss of 135, 150, 180, 200 220, what for. Fooling Indian riders with the moto "Definitely Male". And discover ka to poocho hi mutt, one big chain of foolish engineering.

                whatever it is Yamaha is making class apart engines and 2 wheeled beauty, and even if they price it for the standard they maintain, it wont matter to have such masterpiece with us.
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                • #9
                  re: The Cheapest bike production is not Yamaha's goal: xBhp News

                  Originally posted by saquib3005 View Post

                  Y not, they are still selling. You visit the real INDIA- the rural places of India, our villages. Crux is still giving competition to the overtime Hero CD100, Splendor and Passion.
                  O really that's news for me. I thought crux sales are minuscule seeing the number of bikes on road.

                  Originally posted by saquib3005 View Post
                  Though yamaha has not shown much on its marketing and promotion, but do ask its owners, they will never let you down and will never give there thumps down for this bike.
                  Very true, I always wait to see the ads Of Yamaha in TV in the past. But they used to come once in a blue moon, on the other side there is a whole lot ads of bajaj this and that.
                  Yamaha was very poor at marketing.

                  Originally posted by saquib3005 View Post
                  Pulsar makes, the one which which is cooled by hot boiling oil, or the one which can be easily broken down while stunting and then
                  Quality always comes at a price

                  Originally posted by saquib3005 View Post
                  Just think isnt Bajaj fooling the indian riding community by just rolling out 10s of different models with just a mere difference of 10-20cc.
                  The aggressive price and ads in all medias surely helped a lot. Most people just think about the initial cost of the vehicle they buy. Only later they think about the running cost and service.

                  Originally posted by saquib3005 View Post
                  yamaha India has rolled out YBR, Crux, Gladiator, FZ and R15 all for different mid set and usage
                  They have bikes in all segments. Now its high time to hit the quarter litre.




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                  • #10
                    re: The Cheapest bike production is not Yamaha's goal: xBhp News

                    Originally posted by rxdude View Post
                    They have bikes in all segments. Now its high time to hit the quarter litre.
                    For Yamaha high time means until FZ and R15 become primitive and historic.

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                    • #11
                      re: The Cheapest bike production is not Yamaha's goal: xBhp News

                      Originally posted by saquib3005 View Post
                      Y not, they are still selling. You visit the real INDIA- the rural places of India, our villages. Crux is still giving competition to the overtime Hero CD100, Splendor and Passion.
                      Let's take any month: November 2012 is ok by you?

                      CD100: figures not available.
                      Passion: 110,689
                      Splendor: 201,108
                      Karizma 223cc: 3,129

                      Crux: 2,859

                      Source: Management Pandit. These could be wrong figures, but still Passion's sales alone are more than entire Yamaha's lineup for the same period. Even if you see 10 Crux'es on road in a single, these figures won't change.

                      And guys don't forget Gladiator: this 125cc power pack creation is a masterpiece. Though yamaha has not shown much on its marketing and promotion, but do ask its owners, they will never let you down and will never give there thumps down for this bike.
                      Its name has been changed to SS125, and yes, its a good bike.

                      and now you are talking to work on the engine of Yamaha, cmon give it a break. Seems to be some Pulsar dominant mindset, which engine does the Pulsar makes, the one which which is cooled by hot boiling oil, or the one which can be easily broken down while stunting and then get it welded back in shape nearby welding shop.
                      Pulsar dominant mindset? I myself love the R15. Also, the Apache RTR.... Make it "performance dominant mindset".

                      But should a acceptable product mean "Stop Development"?? Because "YOU- THE CUSTOMER" doesn't expect more, the companies don't give a damn either. So, they're giving you many years old setup in new skins.


                      And for your information, Pulsar's engine is not cooled by oil... Its oil is cooled by a oil cooler. Understood?

                      Atleast Yamaha is making some sense by launching different set of bikes including the street bikes to commuters to sports edition. does bajaj stands anywhere.
                      Just think isnt Bajaj fooling the indian riding community by just rolling out 10s of different models with just a mere difference of 10-20cc.
                      yamaha India has rolled out YBR, Crux, Gladiator, FZ and R15 all for different mid set and usage, but what about Bajaj with Psssssss of 135, 150, 180, 200 220, what for. Fooling Indian riders with the moto "Definitely Male". And discover ka to poocho hi mutt, one big chain of foolish engineering.

                      whatever it is Yamaha is making class apart engines and 2 wheeled beauty, and even if they price it for the standard they maintain, it wont matter to have such masterpiece with us.
                      Man, Like I said, I love the R15 & FZ which comes from your favorite bike company. Spare me now man please.

                      Ok, so basically Bajaj are fooling the people, just because the difference is in 10cc's? Ok... offering choices = fooling people?? Thanks man, updated myself.


                      And which is the most fuel efficient bike of India?

                      Want a Clue? Let me tell you:--> Go through your post. If "foolish engineering" achieves an ARAI certified 91 kmpl, the maximum mileage in India then.... then you need to have an open mind buddy.
                      Last edited by Samarth 619; 06-11-2013, 04:16 PM.
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                      • #12
                        re: The Cheapest bike production is not Yamaha's goal: xBhp News

                        Originally posted by The Monk View Post
                        I know of quite a few people in my hometown who used to claim 70+ on their crux. That ain't bad
                        Amazing.....it can be true but thing is Yamaha Crux and YBR looks like....well, too boring to even look at, let alone buying one.

                        Originally posted by saquib3005 View Post

                        Fooling Indian riders with the moto "Definitely Male". And discover ka to poocho hi mutt, one big chain of foolish engineering.

                        whatever it is Yamaha is making class apart engines and 2 wheeled beauty, and even if they price it for the standard they maintain, it wont matter to have such masterpiece with us.
                        Thats funny but true also. Bajaj has screwed its discover series ( 2Valves ) big time. Older discovers were good.

                        Originally posted by Samarth 619 View Post
                        Let's take any month: November 2012 is ok by you?

                        CD100: figures not available.
                        Passion: 110,689
                        Splendor: 201,108
                        Karizma 223cc: 3,129

                        Crux: 2,859

                        Source: Management Pandit. These could be wrong figures, but still Passion's sales alone are more than entire Yamaha's lineup for the same period. Even if you see 10 Crux'es on road in a single, these figures won't change.
                        From past one year, I travel 15KMs daily to my office on Delhi roads. I spotted just one FRESH Yamaha Crux some days back and I was like ...it looked like bigger TVS XL. Bajaj,Honda,TVS,Hero and even Suzuki have better 100cc bikes that looks ages ahead of Yamaha offerings. Engine and other things come later on.

                        Yamaha is doing brilliantly in 150cc segment and above. But they should work on their 100cc-125cc bikes aggressively.

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                        • #13
                          re: The Cheapest bike production is not Yamaha's goal: xBhp News

                          Originally posted by rxdude View Post



                          The aggressive price and ads in all medias surely helped a lot. Most people just think about the initial cost of the vehicle they buy. Only later they think about the running cost and service.
                          Bajaj has the lowest running cost .
                          Fuel economy is good and spare parts are priced several segments below(220 spares still lower than FZ sometimes TWISTER)

                          yeah quality was low but its adjustable only very few niggles .

                          And i love bajaj just because it gave me max bang for my bucks and so are others.

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                          • #14
                            re: The Cheapest bike production is not Yamaha's goal: xBhp News

                            Originally posted by saquib3005 View Post
                            Y not, they are still selling. You visit the real INDIA- the rural places of India, our villages. Crux is still giving competition to the overtime Hero CD100, Splendor and Passion.

                            And guys don't forget Gladiator: this 125cc power pack creation is a masterpiece. Though yamaha has not shown much on its marketing and promotion, but do ask its owners, they will never let you down and will never give there thumps down for this bike.

                            and now you are talking to work on the engine of Yamaha, cmon give it a break. Seems to be some Pulsar dominant mindset, which engine does the Pulsar makes, the one which which is cooled by hot boiling oil, or the one which can be easily broken down while stunting and then get it welded back in shape nearby welding shop.

                            Atleast Yamaha is making some sense by launching different set of bikes including the street bikes to commuters to sports edition. does bajaj stands anywhere.
                            Just think isnt Bajaj fooling the indian riding community by just rolling out 10s of different models with just a mere difference of 10-20cc.
                            yamaha India has rolled out YBR, Crux, Gladiator, FZ and R15 all for different mid set and usage, but what about Bajaj with Psssssss of 135, 150, 180, 200 220, what for. Fooling Indian riders with the moto "Definitely Male". And discover ka to poocho hi mutt, one big chain of foolish engineering.

                            whatever it is Yamaha is making class apart engines and 2 wheeled beauty, and even if they price it for the standard they maintain, it wont matter to have such masterpiece with us.
                            Dude, Stop Fanboyism. I my self had own a Gladiator in the past, and I love Yamaha more than any thing. But accept the fact- Their commuter segment is putting their sales chart to shame. Their FZ series(including Fazer) sells best, followed by SZ series and R15. Period. Even I no longer recommend ss125 for the unavailability of parts. We love Yamaha thats why we are expecting more from them. And as of Bajaj discover, please do own one and then comment. Even though the bike need a bit more care, the over all cost of ownership is way less than Japs. If you think people are fools by buying its VFM product, then I accept to be fool and practical, than be fanboy and intelligent....
                            Last edited by sambit; 06-11-2013, 10:43 PM.
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