
Earlier it was reported that Yamaha India will be building a sub $500 motorcycle for the Indian and African markets, but the CEO of the tuning fork brand said that styling, performance and safety are all important features of a bike and cannot just be based on cost.
Yamaha India has probably realised that the cheapest motorcycle will not be able to achieve their targeted market share of 10% by 2017. Bajaj and Mahindra recently launched the Discover 100T and Centuro, both low capacity motorcycles but not at a low price point. While Honda has recently launched the Dream Neo, an outright no frills commuter. Yamaha will be interested to see which of the two strategies work in eating Hero's market share in this segment.
The strategy may still stay in place for the African market, where bikes are still used from commercial purposes, so a no frills bike could be sold. But such bike might be produced from its existing factories in China. India is already producing the R15 and FZ 16, such motorcycles may be increased in India and even exported to Europe.
The President of Yamaha also said that India has been identified as a procurement zone for components, putting a stamp of quality on the country's component manufacturers.
Hiroyuki Yanangi, President & CEO, Yamaha Motor -
Source: The cheapest bike is not our goal: Yamaha CEO | Business Line




?? leave apart selling like hot cake !!!
...it looked like bigger TVS XL. Bajaj,Honda,TVS,Hero and even Suzuki have better 100cc bikes that looks ages ahead of Yamaha offerings. Engine and other things come later on.

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