[NEWS INDIA]: Yamaha to ride India specific bikes on comeback trail - xBhp.com : The Global Indian Biking Community

inder.cool · 09-26-2008, 06:15 PM

Yamaha to make India specific machines..!!

2 weeks old news but worth to discuss..!!

Quote:

CANACONA: Seeking to regain lost glory in India, Japanese motorcycle major Yamaha is banking on products developed specifically for this market to drive sales, as also make an impact in the low-end volumes segment.

"Going forward, products unique to the Indian market such as the R15 and the newly launched FZ16 will play a major role in the revitalisation of Yamaha here," India Yamaha Motor (IYM) CEO and Managing Director Tsutomu Mabuchi said.

He said the company's future products in India would be developed keeping in mind the requirements of the market, just as Yamaha has done in other market such as China. Growth would come from newer offerings, both in the scooter and motorcycle categories, which would be specifically designed for the Indian market, he said.

"Our two new motorcycles were specifically designed for India. We would continue designing products specifically for this market which reflect global Yamaha DNA. Going forward, we want to be perceived as a premium bike maker in India with which youth of this country identifies," he said.

Yamaha, which recently overhauled its Indian operations, is investing Rs 800 crore to revamp operations and double its capacity to 800,000 units a year. Mabuchi said the company is looking to grab a 10 per cent share in the 7.2 million unit strong Indian two-wheeler market by 2010. Currently, it has 2.6 per cent share in the Indian motorcycle market.
Asked if the company would be depending only on performance oriented bikes to meet its target, Mabuchi replied in the negative and said the company was not ignoring the volumes segment.

"We would never exit that volume segment. We cannot afford to exit the segment. We would launch entry-level products which are not necessarily low-cost but which are different from those existing in the market," he added. He said the entry-level bikes would play a 'significant' role meeting the 2010 target, but declined to specify details. Besides, Yamaha would also be exporting the India 'unique' bikes to other markets,such as the South East Asian countries from next year onwards.

"R15 and FZ 16 define what Yamaha is all about and truly reflect our global product strategy. We have had a lot of enquiries for these two products and would start exporting them to various markets in the region by next year," Mabuchi said.

Yamaha launched its new 150 cc motorbike FZ 16 here on Saturday, priced at Rs 65,000 (ex-showroom). The company is targeting to sell 30,000 units of the product in the October-December period. "We have received a good response to R15 and given the price of FZ 16, expectations with the products are even more. We had targeted to sell 20,000 units of R15 in the first six months of its launch but we have already sold 10,000 units since July. The company would likely exceed the target for that product," IYM National Business Head Pankaj Dubey said.

Source

Sunny · 09-26-2008, 08:26 PM

News Approved

nitrosatya · 10-03-2008, 07:46 AM

I don't know where to post this news but this thread seems most appropriate.

The Yamaha scooters are already in the showrooms. They are in the 100-135 range. Can anyone confirm the scooter range?

Ananth · 10-03-2008, 07:53 AM

Quote:

Originally Posted by nitrosatya

I don't know where to post this news but this thread seems most appropriate.

The Yamaha scooters are already in the showrooms. They are in the 100-135 range. Can anyone confirm the scooter range?

Not sure about the exact range of the scooters. Just found the article in ET.

Yamaha Motor plans to drive in automatic scooters- Two-wheelers-Auto-News By Industry-News-The Economic Times

modifii · 10-03-2008, 10:32 AM

Here are some pics of Yamaha scooters to come:

Source: Bike India Site ( BREAKING NEWS!! Yamaha to launch scooters in India )...

nitrosatya · 10-03-2008, 10:48 AM

^Yup thats what i was talking about.

mac187 · 10-03-2008, 10:50 AM

Don't know about you guys. I am unable to picture Yamaha and Scooter together!!!

Yamaha for me is raw power, which(raw power) can never be associated with scooter....

lionel · 10-03-2008, 02:16 PM

Quote:

Originally Posted by mac187

Don't know about you guys. I am unable to picture Yamaha and Scooter together!!!

Yamaha for me is raw power, which(raw power) can never be associated with scooter....

Yeah right... Ok then.

modifii · 10-03-2008, 02:34 PM

Quote:

Originally Posted by mac187

Don't know about you guys. I am unable to picture Yamaha and Scooter together!!!

Yamaha for me is raw power, which(raw power) can never be associated with scooter....

Agree with you, Yam is for raw power. But in India there are much more segments then just raw power, and they the real mass market segments.

Dont forget that Yamaha has said that it will continue to exist in entry level segment. So be ready for new Crux.

As for scooters, they aren't looking bad, typically asian design. Its good that Yamaha want to be there in each n every segment.

nitrosatya · 10-03-2008, 03:42 PM

Quote:

Originally Posted by mac187

Don't know about you guys. I am unable to picture Yamaha and Scooter together!!!

Yamaha for me is raw power, which(raw power) can never be associated with scooter....

Don't worry, we are also not interested in the scooters!

10-03-2008, 10:32 AM	#5 (permalink)
modifii SMS modifii @ 56070 Join Date: Nov 2007 Location: Currently in your mind.. Posts: 185	Here are some pics of Yamaha scooters to come: Source: Bike India Site ( BREAKING NEWS!! Yamaha to launch scooters in India )... __________________

Thread Tools
Show Printable Version Email this Page
Rate This Thread
Rate This Thread:

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
BMW plans to launch Bikes In India	Ranbanka	News	32	12-30-2004 04:52 AM
INFO : Pak firm to launch bikes in India soon	Aby	News	32	10-19-2004 03:53 AM
Chinese bikes may be coming to india...	sabby	News	11	12-22-2003 09:03 PM
Yamaha Motor To Launch 1,000-cc Bike In India !	Glifford	News	18	11-22-2003 08:11 PM
Yamaha Drag Star 1100CC Coming to INDIA	amitrupani	News	51	04-28-2003 12:34 AM

09-26-2008, 08:26 PM	#2 (permalink)
Sunny SlowMotionInfinity Join Date: Apr 2002 Location: Delhi Posts: 7,292	News Approved

10-03-2008, 07:46 AM	#3 (permalink)
nitrosatya Senior Member Join Date: Sep 2006 Location: Beijing,China Posts: 1,540	I don't know where to post this news but this thread seems most appropriate. The Yamaha scooters are already in the showrooms. They are in the 100-135 range. Can anyone confirm the scooter range?

10-03-2008, 10:48 AM	#6 (permalink)
nitrosatya Senior Member Join Date: Sep 2006 Location: Beijing,China Posts: 1,540	^Yup thats what i was talking about.

10-03-2008, 10:50 AM	#7 (permalink)
mac187 Biker at heart Join Date: Sep 2005 Location: Bangalore Posts: 43	Don't know about you guys. I am unable to picture Yamaha and Scooter together!!! Yamaha for me is raw power, which(raw power) can never be associated with scooter....

Register Now for FREE!
Are you registered on xBhp yet? If not, do so now and start participating to be able to share photos and experiences with other members. It will also enable to you have a chance to be a part of xBhp contests and roadtrips in the future! Username: Password: Confirm Password: E-Mail: Confirm E-Mail: Birthday: Image Verification I agree to forum rules