We have 'sports' bikes but they are underpowered (in the 150cc-220cc) yet compared to the commuter bike segment, they are considered 'sporty' for the Indian market. Yes,..motorsport craze gets people to endorse certain riders, teams etc.
'Custom bikes' are rare/numbered. Custom bikes are Illegal in India (assumption). You cannot have a bike built from scratch in your garage here, and have it registered legally for the road. Most of the customization happens on existing production bikes (like those of Royal Enfield etc) and those are also fairly restrictive. But again, this is culture driven with pretty much the same mindset as that of the west, for this group.
2. It is expressed by their interest in a bike that's not really considered a commuter bike. That itself is a big differentiator. Then there are slight modifications and customizations to the bikes, that many people do to express themselves better. Look out for non-stock tires, performance filters, stickering jobs etc on the bike. Then there is riding gear. The fact that there is riding gear itself is a differentiator as a large portion of the indian motorcycling public in general is unaware/doesn't follow safety gear.
3. Word of mouth. Online media (forums, groups, social networking sites etc), Magazines. There is no announcement. Those who catch the drift, follow it.
4. Completely organic and left to the individuals creativity and the fusion of what's seen in the society around. Manufacturers have nevery really been able to dictate. However, they've definitely cashed in on the opportunity to promote themselves better and to acknowledge the fact that they understand and endorse the existence of such a culture. [You must check out Indian motorcycle ads to understand this best]
Yes,.. as Indians we do understand and have also seen the power of the buyer and the influence reflecting on the manufacturers and the market in general. However, what's worrying for me personally is the direction in which it is heading. Excessive 'cultural' addiction has made our bikes rich in 'bling' and in some cases slightly poorer in quality. Manufacturers know that to the youth today, a motorcycle is also a sort of fashion statement and disposable entity after a certain duration. Long gone are the days when bikes in India were made to last a lifetime. Now, it appears though that a few years are sufficient and form in a few ways has overaken function.
PS: Olias, do you watch Top Gear UK ??


), do you have shows for bikes too? Where do you get your fixes of Ducati's and MVs?





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