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Legal battle
In the the first round of the legal battle, the Madras High Court restrained TVS Motor from selling motorcycles with twin spark-plugs.
TVS won in its appeal in the Supreme Court, but in the meantime, the company had begun selling the Flame motorcycle with single spark-plug.
Following the favourable Supreme Court judgment of September last year, TVS Motor announced the re-launch of twin spark-plug Flame.
Making a point
Outside SouthMarketing
He felt that if the vehicle had not sold well outside the South earlier, it was more due to less-than-adequate marketing.
To a question, he said that mopeds may be lower-margin vehicles, but their production does occupy significant capacities because mopeds' production lines are unique.
Source: The Hindu Business Line : TVS Motor to re-start twin spark-plug Flame
In the the first round of the legal battle, the Madras High Court restrained TVS Motor from selling motorcycles with twin spark-plugs.
TVS won in its appeal in the Supreme Court, but in the meantime, the company had begun selling the Flame motorcycle with single spark-plug.
Following the favourable Supreme Court judgment of September last year, TVS Motor announced the re-launch of twin spark-plug Flame.
Making a point
Outside SouthMarketing
He felt that if the vehicle had not sold well outside the South earlier, it was more due to less-than-adequate marketing.
To a question, he said that mopeds may be lower-margin vehicles, but their production does occupy significant capacities because mopeds' production lines are unique.
Source: The Hindu Business Line : TVS Motor to re-start twin spark-plug Flame
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