Tweet
Rural expansion - a boon for Bajaj:
While one cannot show back to the fact that the Hero Honda still has the most extensive networks in the Indian two-wheeler industry but the second-largest player, Bajaj Auto is catching up fast. In fact, the company has recently said that it has clocked the highest sales for its Discover and Pulsar models in the country.
It is to be mentioned here that Bajaj is expanding very fast in the rural areas and hence is reaping rich dividends from it. While the company posted the highest ever three-wheeler sales in the month of August, the two-wheeler sales for Bajaj Auto stood at 2,89,176 units.
Moreover, the exports also continued to move northwards as the segment field a growth of 31% at 98,578 units, against 75,164 units in the same month in 2009.
Experts are of a view that the rural penetration is coming as a boon for Bajaj Auto, who had largely targeted the urban areas for a very long time. It is believed that since the time the company made a comeback in the entry-level segment, the company has rightfully focused on expanding in the Tier-III cities.
Source:
While one cannot show back to the fact that the Hero Honda still has the most extensive networks in the Indian two-wheeler industry but the second-largest player, Bajaj Auto is catching up fast. In fact, the company has recently said that it has clocked the highest sales for its Discover and Pulsar models in the country.
It is to be mentioned here that Bajaj is expanding very fast in the rural areas and hence is reaping rich dividends from it. While the company posted the highest ever three-wheeler sales in the month of August, the two-wheeler sales for Bajaj Auto stood at 2,89,176 units.
Moreover, the exports also continued to move northwards as the segment field a growth of 31% at 98,578 units, against 75,164 units in the same month in 2009.
Experts are of a view that the rural penetration is coming as a boon for Bajaj Auto, who had largely targeted the urban areas for a very long time. It is believed that since the time the company made a comeback in the entry-level segment, the company has rightfully focused on expanding in the Tier-III cities.
Source:
Comment