News approved.

Lol;
Bajaj might've planned a new strategy
Kawasaki-Bajaj Ninja 250R
KTM-Bajaj

& hence the advice from Trout

its a very risky assumption and banding exercise. People know brand Bajaj since 2 decades and i dont think the company has ever misunderstood the way it should face its target market and audience. Insurance, automobile and electronics sectors are completely governed independently and are efficiently catering their businesses accordingly, to my knowledge. If next, the company comes up "bajaj telecommunication services" I am sure people will be able to successfully distinguish it with other family companies and competition.

Running successfully various sister companies without interfering or manipulating each other individual reputation is what matter i think, which Bajaj is doing very well. Virgin has 20+ companies worldwide under one holding company name and each one has it own status and personality to offer.

+1 to that,

not all theories will work for india , here ppl trust the parent brand ... if Nano would have come from other comp than TATA .. then it might not have achieved the success it has now.

yaa...especially if it was fiat NANo...people wouldn't have bought it even if they offered it at 75k...lolz

@ Pulsater: I can't relate what you're saying with the topic. You're referring to the different names for the company's representative in each industry, like one for automobiles, one for insurance, etc.

Maybe, the topic is about flagship name carried over to junior products. Like Pulsar 220 is present in the same showroom as "Pulsar" 135 ... That's the problem. Pulsar 220's brand value is depreciated by associating the brand with junior & cheaper models.

Imagine a Karizma 135 R? Makes you laugh, doesn't it?

I broadly agree with Trout. Although, companies acting otherwise have been successful too. Like Yamaha with R15, although R6, R1 and R15 are in different markets.

your post made me actually read the thread once more and have to say I got it a bit wrong. The gentleman is surely taking about sharing the same product image/name with other sub-product in the series and not about the company as a whole but again I do not completely agree with him. There is never a set guru mantra in which the marketing and sales for any brand/services should be done. Brands are not made in one day and neither they can possibly survive for ever, but they can be build upon and manipulated to remain memorable enough for as long as they can.

In Indian content things can be a bit complicated and deep in terms of brand understanding and its communication with the consumers. Vaseline has more than 100 imitations all over India (specially down south, source: discovery channel) produced by different small/unregistered companies, to cash a genuine and well known brand name. This alone clearly shows an example of "brand recognition" of the product.

In Motorcycle industry, Duke, R series, Ninja might carry different suffix/name and product associated with them but that helps a new product to easily get acquaintance with the new audience, because they carry over the success and trust of its previous or co-existing product line. Bajaj is doing exactly the same, thats why CBZ extreme was such a big led down to us because we all knew the first CBZ was one of the most well known and premium motorcycle from HH ever.

Branding can actually control how people look towards a product and make an image about it, be it good or bad. For the matter, you, me and xbhp is a brand in itself as well. everything done/said creates opinion and judgments.

Re: Don't carry flagship name throughout product portfolio: Trout to Bajaj

I read those too ... the things I missed and kind of like a drama unfolding.... though I don't reply to them :-P


I didn't see the *text at the bottom and was about to ask you as to ... are those the same things as similar threads as I get them too. Please keep them on for me too.