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Bajaj to ride on Pulsar, Discover brand identities

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  • Bajaj to ride on Pulsar, Discover brand identities

    Bajaj to ride on Pulsar, Discover brand identities

    Company to increase retail presence in smaller towns.



    The Hindu Business Line : Bajaj to ride on Pulsar, Discover brand identities







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  • #2
    News Approved
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    • #3
      what's new in this news item?
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      • #4
        Increasing dealership is a great move, need of the hour to say the least.. especially at a time when Hero Honda split is on the cards.. Just read in economic times that Honda is not happy with valuation offered by Hero for 26% stake. Hero is offering 40% discount to the current market price (at the moment HH share is around Rs. 1950/- in the market), while Honda is expecting close to market price. Also Honda has made a counter offer to buy out Hero's stake!!
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        • #5
          Originally posted by vrugonnab View Post
          Increasing dealership is a great move, need of the hour to say the least.. especially at a time when Hero Honda split is on the cards..

          Just read in economic times that Honda is not happy with valuation offered by Hero for 26% stake. Hero is offering 40% discount to the current market price (at the moment HH share is around Rs. 1950/- in the market), while Honda is expecting close to market price. Also Honda has made a counter offer to buy out Hero's stake!!

          Yep, I read the Economic times news too. The Hero and Honda split is just a matter of time now now.

          BAL strategy of Discover and Pulsar is not just getting higher sales numbers, but also higher profits. Will be interesting to see what can Hero come up without Honda in the near future.


          Last edited by payeng; 11-22-2010, 09:56 PM.

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          • #6
            Originally posted by payeng View Post
            BAL strategy of Discover and Pulsar is not just getting higher sales numbers, but also higher profits. Will be interesting to see what can Hero come up without Honda in the near future.

            read somewhere Hero is planning to come in a similar way I-e Herohonda splendor is going to be Splendor
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            • #7
              so finally bajaj is going the same way as toyota went with lexus was wondering whent that might happen but i think its a bit early for discover at least... pulsar has a very strong market but am a bit skeptic about discovers market with more and more companie bringing out new models in the 125 c.c. segment.... they might hit discovers pretty bad...
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              • #8
                Originally posted by MSN1 View Post
                read somewhere Hero is planning to come in a similar way I-e Herohonda splendor is going to be Splendor
                Yes, even I read it that Hero would focus on the "Splendor" and "Passion" as brands than on the Honda brand.

                Its actully funny because when Mr. Rajiv Bajaj had first made public about focussing on "Pulsar" and "Discover" brands more than the Bajaj brand, many at xBhp were of the opinion that he (Mr. Bajaj) was wrong.



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                • #9
                  in indonesia, pulsar is still become key of succes bajaj auto indonesia..
                  www.rialhamzah.com
                  Tigersyndicate Pulsar Multistrada 220F

                  Prides (biggest Pulsar Forum Indonesia)
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                  • #10
                    Originally posted by tigersyndicate View Post
                    in indonesia, pulsar is still become key of succes bajaj auto indonesia..

                    Oh yes.. By what I know, Tall and Big Indonesian guys (like yourself) prefer to ride Pulsar 180's and 200's (The Pulsar 135LS is suitable for smaller guys as well).



                    Last edited by payeng; 11-22-2010, 10:13 PM.

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                    • #11
                      Originally posted by payeng View Post
                      Oh yes.. By what I know, Tall and Big Indonesian guys (like yourself) prefer to ride Pulsar 180's and 200's (The Pulsar 135LS is suitable for smaller guys as well).


                      haha. yeah.
                      do you think i'm big??
                      oh yeah bro payeng, have you heard the news maybe from indonesian blogger, that we, all bajaj user in indonesia , created one big community in jakarta motorshow a few weeks ago? we called AMBI (Indonesian Bajaj Motorcycle association)?

                      sorry oot
                      www.rialhamzah.com
                      Tigersyndicate Pulsar Multistrada 220F

                      Prides (biggest Pulsar Forum Indonesia)
                      Indonesian Adventure Blogger my Contact 0856 9458 1000 , [email protected]

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                      • #12
                        following unilever style!!!!

                        as a marketing student i personly think, that bajaj is going to introduce seperate, seperate logos for pulsar and discover to create a uniquniess for each brands like pulsar stands for sportiness and discover stands for fuel efficency.i think these logos are going to create by london based brand agency "brand-union". sometimes bajaj might drop there bajaj logos in these two, pulsar and discover bikes like what unilever did for there products and became marketing oriented organisation. i don't know whether what i written was correct or not

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                        • #13
                          Originally posted by sanjiv View Post
                          as a marketing student i personly think, that bajaj is going to introduce seperate, seperate logos for pulsar and discover to create a uniquniess for each brands like pulsar stands for sportiness and discover stands for fuel efficency.i think these logos are going to create by london based brand agency "brand-union". sometimes bajaj might drop there bajaj logos in these two, pulsar and discover bikes like what unilever did for there products and became marketing oriented organisation. i don't know whether what i written was correct or not
                          Seems they are going Bharti way. Bharti becomes Airtel.
                          Bajaj will become Pulsar auto limited

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                          • #15
                            The bajaj stall has more chicks compared to bikes

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