A traffic camera takes a photo of every speeding vehicle. Then, the vehicle's owner is issued with an infringement notice, with the fine tipped into a pool of money, reports the Sydney Morning Herald.
However, if the car is obeying the speed limit, the owner is sent a lottery ticket giving them a chance to win a share of the speeding motorists' fines.
The experiment was able to reduce the average speed of cars travelling through a school zone from 32km/h before the system's installation to 25km/h.
The idea behind the Speed Camera Lottery was entered in a competition run by Volkswagen to discover fun ways to encourage people to change their behaviour. [/Quote from Yahoo News]
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