After two successful sessions in Varanasi and Kolkata, Yamaha now brings the Kidz Yamaha Safe Riding Science (YSRS) to Noida to educate the youngsters of the city about traffic safety and proper riding techniques.
The initiative focused on inculcating safe riding habits that would contribute to raising traffic safety awareness among local communities and not just Yamaha customers. The initiative has been developed by the company in accordance with its basic philosophy of "Safety riding being achieved by intelligent activity, not by the operation or movement". Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding.
Yamaha launched Yamaha Safe Riding Science (YSRS) initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Mumbai, Bangalore, Chennai, Pune, Nagpur and Goa. Overwhelmed by the public response everywhere, Yamaha is taking this initiative to the inner parts of the country and hopes that it will go a long way in inculcating safe riding habits among everyone who has a passion for biking.
Source : Yamaha brings Kidz Yamaha Safe Riding Science to Noida




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