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Polaris considering setting up Indian Assembly!
Polaris considering setting up Indian Assembly!
NEW DELHI: US-based off-road vehicle-maker Polaris Industries today forayed into the Indian market with plans to set up an assembly facility within the next five years as it looks to clock revenues of up to $400 mn from the country by then.
The company, which has started its operations in the country through a wholly-owned subsidiary, is looking to set up a research and development centre and introduce its high-end motorcycles in India in the next 3-5 years.
Polaris India Pvt Ltd had earlier appointed former Yamaha India National Business Head Pankaj Dubey as its Managing Director.
"Polaris sees significant growth in the next five years and is targeting a $ 5 billion turnover globally. India is a long-term opportunity for Polaris and we are expecting sales between $ 100 mn and $ 400 mn from here by then," Polaris Industries President and COO Bennett J Morgan told PTI.
In achieving the global target of the company, India will play a very critical role along with Brazil and China, he said.
The company today introduced its off-road, all-terrain vehicles, priced between Rs 2.4 lakh and Rs 20 lakh (Delhi), in India. The products will be imported as completely built units from its facilities in the US and Mexico.
When asked if the firm will set up any assembly unit in India, Morgan said, "We are now paying very heavy duty to the tune of 116 per cent. Once volume increases, we will look for setting up manufacturing facilities."
The company may also explore possibilities to tie up with a local partner to produce the products under a contract manufacturing agreement, he added.
Asked about the size of investment that the company may put in during the next five years, he said it will be "significant", but declined to share any numbers.
Polaris Industries Vice-President (Global New Market Development) Mike Dougherty said the company will develop future products keeping in mind Indian conditions.
"Products in India will be different from those in the US. Our future product development will also consider specifically the Indian market," he added.
Dougherty said the company is considering the establishment of a design centre in India in the next 3-5 years to strengthen its product portfolio for emerging markets.
Polaris India has already started a technical centre in association with engineering major L&T and has tied up with TCS for IT services, he added.
Source: Polaris forays into Indian market, plans to set up assembly site - The Economic Times
Polaris Website for more info: Polaris ATV, RANGER, Snowmobiles, Victory Motorcycles Website
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Let's hope Polaris makes it here. But, if they're considering products "different from their international range" and "India specific", then we pretty much know its more of a commuter business they imagine.
CBU is all good and fine for starting, but the first impressions point out that they definitely have a bigger plan for our country, as is evident from them expecting sales between $ 100 mn and $ 400 mn from India, within the next five years. It can't be all CBU, can it?
Welcome Polaris.
NEW DELHI: US-based off-road vehicle-maker Polaris Industries today forayed into the Indian market with plans to set up an assembly facility within the next five years as it looks to clock revenues of up to $400 mn from the country by then.
The company, which has started its operations in the country through a wholly-owned subsidiary, is looking to set up a research and development centre and introduce its high-end motorcycles in India in the next 3-5 years.
Polaris India Pvt Ltd had earlier appointed former Yamaha India National Business Head Pankaj Dubey as its Managing Director.
"Polaris sees significant growth in the next five years and is targeting a $ 5 billion turnover globally. India is a long-term opportunity for Polaris and we are expecting sales between $ 100 mn and $ 400 mn from here by then," Polaris Industries President and COO Bennett J Morgan told PTI.
In achieving the global target of the company, India will play a very critical role along with Brazil and China, he said.
The company today introduced its off-road, all-terrain vehicles, priced between Rs 2.4 lakh and Rs 20 lakh (Delhi), in India. The products will be imported as completely built units from its facilities in the US and Mexico.
When asked if the firm will set up any assembly unit in India, Morgan said, "We are now paying very heavy duty to the tune of 116 per cent. Once volume increases, we will look for setting up manufacturing facilities."
The company may also explore possibilities to tie up with a local partner to produce the products under a contract manufacturing agreement, he added.
Asked about the size of investment that the company may put in during the next five years, he said it will be "significant", but declined to share any numbers.
Polaris Industries Vice-President (Global New Market Development) Mike Dougherty said the company will develop future products keeping in mind Indian conditions.
"Products in India will be different from those in the US. Our future product development will also consider specifically the Indian market," he added.
Dougherty said the company is considering the establishment of a design centre in India in the next 3-5 years to strengthen its product portfolio for emerging markets.
Polaris India has already started a technical centre in association with engineering major L&T and has tied up with TCS for IT services, he added.
Source: Polaris forays into Indian market, plans to set up assembly site - The Economic Times
Polaris Website for more info: Polaris ATV, RANGER, Snowmobiles, Victory Motorcycles Website
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Let's hope Polaris makes it here. But, if they're considering products "different from their international range" and "India specific", then we pretty much know its more of a commuter business they imagine.
CBU is all good and fine for starting, but the first impressions point out that they definitely have a bigger plan for our country, as is evident from them expecting sales between $ 100 mn and $ 400 mn from India, within the next five years. It can't be all CBU, can it?
Welcome Polaris.
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