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**payeng** · 01-30-2012, 10:16 AM

Originally posted by sadsack View Post

People don't hit me for saying this. First of all I was never a Hero Honda fan and did not think much of their selling strategies (though their products are sound since they are Hondas after all) but after the campaign has been launched as Hero MotoCorp with the Rahman song, I am terribly impressed by the strategy that is being used by Hero MotoCorp to build the Hero brand.

Those ads convey a certain warmth and a sense of being a part of something and that I am sure will help build the Hero brand, irrespective of how it may sound to petrol heads. The challenge will be in the longer term where they have to slowly start finding replacements for Honda technology. But I am sure impressed immensely by the branding strategy.

Yes, the do seem to be doing a good job of rebrading under the "Hero" brand.. after decades of getting used to hearing "Hero Honda" in tandem, it would take nothing but a Herculean Ad Campaign to rebrand as "Hero"

Hundreds of Crores (really big amount) are being spent on this "Hum Main Hai Hero" campaign so that the common people gets used to the "Hero" name.

It's good luck for Hero that the names of Hero's 3 biggest model brands Splendor, Passion and Karizma still would need no change of its names.

**Satyamzma** · 01-30-2012, 10:30 AM

Originally posted by abhiiceman View Post

http://www.motorbeam.com/wp-content/..._Lighining.JPG
what the hell even a 5th std kid knows this sucks...

Oh my boy This looks as sexy as Sunny Leone

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Hero to rename CBZ Xtreme as Xtreme and CD Dawn-Deluxe as HF Dawn-Deluxe

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