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Yamaha to open its third plant in Tamil Nadu.

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  • Yamaha to open its third plant in Tamil Nadu.

    Yamaha to open its third plant in Tamil Nadu.


    Chennai: Japanese two-wheeler giant Yamaha is understood to have finalised a location in Tamil Nadu to set up its third facility in India to expand its operations. According to sources in the know of the development, the company has shortlisted Tamil Nadu out of three states, including Karnataka and Maharashtra, and will sign the Memorandum of Understanding (MoU) by May this year.

    "Yamaha will soon sign the Memorandum of Understanding with the state government. It may happen in April or May," a senior government official said on the condition of anonymity. When contacted, a spokesperson of the company declined to comment on the development.

    The state government official, however, said "they (Yamaha) are coming with huge investments. We are dealing with companies, who are interested to set up manufacturing facility here", but declined to reveal the figures. Asked if India Yamaha has identified any location, the official said: "Yes. They have identified (the location to set up the plant). This is what I can say now."

    Earlier in the day, while presenting the Budget for Tamil Nadu, the state Finance Minister O Panneerselvam said major investment proposals from firms, including Yamaha, Eicher, Enfield, Philips Carbon, Sundaram Clayton, TI Group, Saint Gobain and Nokia, are in the pipeline.

    In January this year, India Yamaha Motor said it was scouting for land in Karnataka and Tamil Nadu for its proposed third plant in India. The company, which plans to invest Rs 800 crore in the next two years on capacity enhancement, had said it planned to start operations of the new plant by 2014 when the company's sales in India are expected to go up to 10 lakh units annually from 3.3 lakh unit in 2011.

    India Yamaha had produced 5.2 lakh units in 2011, out of which 1.9 lakh units were exported. The Indian subsidiary of Yamaha Motor Co currently has two manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both domestic and export markets.

    In the current year, the company hopes to clock sales of 4.5 lakh units and 6.5 lakh units next year in India.
    The company is also planning to enter into the Indian scooter segment by the second half of this year. Through scooters, it plans to target college going girls.
    Tamil Nadu is currently home for various auto makers like Nissan, BMW, Hyundai, Ford, Daimler, TVS and Enfield.


    Sources: Yamaha zeroes in on Tamil Nadu for third plant
    Yamaha to open its third plant in Tamil Nadu

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    A Scooter targeting college girls? Well, Yamaha can definitely make that scooter a success, but marketing will play a big role. Most college girls rely on this aspect only. Seen a fancy advert and purchase it, that's mostly it...

    Yamaha should ensure a few things about the scooter:

    1. it should be a lightweight scooter, and also claim this proudly in adverts and specs, around 90 kgs should do it!
    2. Lots and lots of colors, ladies really like choices in colors,
    3. Low seat height and acceptable good looks,
    4. Good mileage would be an added benefit,
    5. and adverts.. (I usually don't repeat stuff unless its important, but for Yamaha, advertising their new scooters is beyond just important.)

    For a company that's making its first scooter, it has to do something to gather female interest. In other words, the showrooms of the companies making ONLY motorcycles so far, have very less female customers attendance.
    In my city, I never saw a customer girl in the Yamaha or Bajaj showroom. Awareness for this scooter would be desperately needed.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.

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    • #4
      Originally posted by Samarth 619 View Post
      In my city, I never saw a customer girl in the Yamaha or Bajaj showroom. .
      i saw once ,a bikerni @ yamaha,was there for buying fz.
      yeah they need to endorse the scooter as scooty pep is deep-rooted in girl's mind.
      and the question remains why do i race?
      every finishing line is the begining of a new race.

      #i have learnt to manipulate my own adrenaline and the perception of biking is different.
      #overkill is underrated.
      #how random roads may appear there is always a destination.sigpic
      #i don't subscribe to co-incidence,either it is the rider or the other moron on the road

      (:)people keeps on saying add spark to life, bajaj got hold of that idea and added an extra spark to bike.

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