Someone should go up to suzuki officials,smack their faces with a newspaper and ask them to wake up. Brand ambassadors is a fixation in the Indian market and if the advert turns out to be another slingshot ad with Salman riding it ( Hayate in this case), I don't see the point. Their promotion tactics fail horribly, they have no clue as to what products the new age costumer looks for and are way too slow to respond.Their only products which have worked efficiently are the access and swish.

They just need to take a look back, see what other companies are offering, see what new they can offer which justifies the suzuki tag and they do sell amazing products abroad which can make a mark here, small capacity motorcycles itself.

Case point is the GS which looked much humbler earlier, the newer version is so ugly to look at.Indian market isnt what it used to be in the 90s, a time when there were lesser choices and the bikes somehow gained acceptance among the masses, hope they realise that first.

Suzuki, please

1. Grow the dealership count
2. Some more variants in 100cc, 150cc segments for masses.
3. A 250cc (you have GW250 ready) and 400cc+ for people who think 200cc+ bikes means that company is doing good.
4. A.S.S. could be better.