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Anushka Sharma to now endorse TVS Scooty.

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  • #1

    Anushka Sharma to now endorse TVS Scooty.

    Anushka Sharma to now endorse TVS Scooty.




    MUMBAI: Chennai based TVS Motor Company has announced upcoming Bollywood actress Anushka Sharma as the brand ambassador for its TVS Scooty range.

    Joining its rivals Hero MotoCorp and Mahindra Two Wheelers, who also have a Bollywood celebrity as their brand ambassador promoting their scooters, TVS Motor says the appointment of the actress is aimed to strengthening its brand commitment towards the youth.



    H S Goindi, president marketing, TVS Motor Company said, "Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. "

    India 's largest two wheeler maker Hero MotoCorp has Priyanka Chopra as their brand ambassador and Kareena Kapoor endorses for Mahindra Two Wheelers.

    Anushka's association with TVS dates back to 2005 when she had done a campaign for the brand.

    "It's almost like 'homecoming' for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty,"" Anushka said.

    The company had roped in emerging cricket star Virat Kohli as their brand ambassador for TVS Sport motorcycles in 2011.


    Sources: Anushka Sharma to endorse TVS Scooty

    TVS Motor appoints Anushka Sharma as brand ambassador for Scooty Range - The Economic Times

    --
    A bit too much extra money for the advertisements and ambassadorship, huh TVS? How about using the same money for creating better products and launching them, so that the print media advertises for you, for no extra cost?

    Copying a Hero doesn't make you a Hero. Pun definitely intended and no more comments.
    Last edited by Samarth 619; 06-11-2012, 10:30 PM.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.
    Tags: ambassador, anushka, tvs
  • #2
    for scooty I think it is a smart move. the target segment being women riders.

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    • #3
      they hav replaced dhoni for kholi?

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      • #4
        Good move, she is perfect for scooty.
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        • #5
          Who in the world is she? Never seen her or heard of her before today...

          Oh I see 'Upcoming' Bollywood actress. Now I know why I have never heard of her. Don't watch those song dance movies
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          • #6
            I personally don't like brand ambassadors. I don't think they use most of the products they advertise themselves. They just add to the cost of the product. If the consumer gets aware, then no company would ever require a brand ambassador.

            You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.


            BTW I once heard that Sachin Tendulkar didn't know how to ride bikes when he advertised for TVS Victor. Can anybody confirm this rumor?
            ---
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            • #7
              Originally posted by Samarth 619 View Post
              I personally don't like brand ambassadors. I don't think they use most of the products they advertise themselves. They just add to the cost of the product. If the consumer gets aware, then no company would ever require a brand ambassador.

              You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.


              BTW I once heard that Sachin Tendulkar didn't know how to ride bikes when he advertised for TVS Victor. Can anybody confirm this rumor?
              Agree....I also dont like Brand ambassadors for any product, specially for bikes....
              They never use that product for they advertise themselves, Its just game of money....
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              • #8
                Originally posted by Samarth 619 View Post
                I personally don't like brand ambassadors. I don't think they use most of the products they advertise themselves. They just add to the cost of the product. If the consumer gets aware, then no company would ever require a brand ambassador.

                You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.


                BTW I once heard that Sachin Tendulkar didn't know how to ride bikes when he advertised for TVS Victor. Can anybody confirm this rumor?
                Brand ambassadors are an integral part of marketing. Its just association, say your friend gets a CBR and says good things about it, you tend to like CBR. Same way.

                And TVS did not copy anything lol they had Sania, Trisha or someone else as brand ambassador before. Its a general marketing concept, nobody copied lol


                Originally posted by The Monk View Post
                Who in the world is she? Never seen her or heard of her before today...

                Oh I see 'Upcoming' Bollywood actress. Now I know why I have never heard of her. Don't watch those song dance movies
                Seriously dude?
                Regardless, Life shall go on.

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                • #9
                  Originally posted by Samarth 619 View Post
                  You know what Suzuki managers said when they launched the Hayabusa? They said that, the Hayabusa by itself is our brand ambassador, our face.
                  And the same Suzuki managers approached Lolman Khan to be the brand ambassador for "Hayate" lol. Speaking of which i did realize why the bike is named so... Haya Haya
                  Got a $5 head? Get a $5 helmet.

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                  • #10
                    Celebrity endorsement is the most debated topic in marketing. But celebrity's value being added to the product value is a outrageous claim! :P

                    Hero - Priyanka Chopra
                    Mahindra - Kareena Kapoor
                    TVS - Anushka Sharma

                    3 of the punkiest hottest babes in bollywood today :P
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                    • #11
                      Originally posted by satyenpoojary View Post
                      Celebrity endorsement is the most debated topic in marketing. But celebrity's value being added to the product value is a outrageous claim! :P

                      Hero - Priyanka Chopra
                      Mahindra - Kareena Kapoor
                      TVS - Anushka Sharma

                      3 of the punkiest hottest babes in bollywood today :P
                      And yet the Honda Activa is the undisputed automatic scooter king in India that too by a large margin. Funny HMSI has roped in Akshay Kumar though to promote its "Dream Yuga ()".


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                      • #12
                        Well recognized/established brands/products don't need brand ambassadors to push the sales. Pulsar is a shining example of that. Incidentally, Pulsar never used a celebrity even when it started out in the market. But, a celebrity brand ambassador would certainly help in grabbing eye balls/attention when someone is trying to make a mark in the market.
                        Last edited by vrugonnab; 06-15-2012, 03:33 AM.
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                        • #13
                          Originally posted by payeng View Post
                          And yet the Honda Activa is the undisputed automatic scooter king in India that too by a large margin. Funny HMSI has roped in Akshay Kumar though to promote its "Dream Yuga ()".

                          I cant imagine an actress endorsing Yuga :P

                          As for the brand ambassadors, they dont add to product value but they do help them make a mark, influence buyers (which isn't easy considering the awareness and easy information access everywhere)

                          P.S. almost 8 years back I had to choose between freedom and victor glx, I chose victorglx, Sachin had a big role to play in the choice.
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                          • #14
                            Originally posted by abhi_underdog View Post
                            I cant imagine an actress endorsing Yuga :P
                            That's obvious, isn't it?

                            My mention of Honda roping in Akshay to endorse the Yuga was to point out that unlike the Activa that doesn't need any celebrity, Honda is banking on Akshay to make people look at the Yuga. Honda seems to be in a hurry with the Yuga.



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