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Hero Moto Corp ships its first lot of motorcycles to Latin America.
HMC intends to increase its exports to 10% of its total sales. This was one of the key reasons that Hero parted with Honda, to be able to pursue its interests in the International market. The company hopes to sell in around 30 countries around the globe.
It is expected that the company will launch Hero as a brand in the South American and African markets in the next few weeks. In the future HMC will also set up assembly units in these markets once relevant volumes are achieved.
Hero hopes to offset its reduced market share in India by concentrating on exports. Will this strategy work is difficult to say. Because Hero is still using Honda technology and will continue to do so till 2014. What USP does Hero have while selling in foreign markets where they do not have brand loyalty like in India. These markets are already flooded with Chinese manufacturers who target the lowest end of the market. Will Hero be able to take on the Chinese at providing motorcycles at extremely low rates?
Source: Hero drives into Latin America, eyes bigger global play - The Economic Times
HMC intends to increase its exports to 10% of its total sales. This was one of the key reasons that Hero parted with Honda, to be able to pursue its interests in the International market. The company hopes to sell in around 30 countries around the globe.
It is expected that the company will launch Hero as a brand in the South American and African markets in the next few weeks. In the future HMC will also set up assembly units in these markets once relevant volumes are achieved.
Hero hopes to offset its reduced market share in India by concentrating on exports. Will this strategy work is difficult to say. Because Hero is still using Honda technology and will continue to do so till 2014. What USP does Hero have while selling in foreign markets where they do not have brand loyalty like in India. These markets are already flooded with Chinese manufacturers who target the lowest end of the market. Will Hero be able to take on the Chinese at providing motorcycles at extremely low rates?
Source: Hero drives into Latin America, eyes bigger global play - The Economic Times
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