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Source : BS
Come early 2014 Bajaj Auto will be the first Indian automobile company whose made in India motorcycle will burn rubber in the US. The Indian motorcycle giant will maufacture a street bike for its partner KTM AG, the Austrian bike maker in which it has a over 47 stake for the US. KTM till now has been selling only off-road bikes in this market.
These, stylish, high performance and race-oriented KTM Duke 390s would be made in Chakan, Pune plant owned by Bajaj Auto.Stefan Pierer, chief executive, KTM-Sportmotorcycle AG
The Duke 390, which prior to the US will be launched in Europe by the middle of this year followed by India, is the result of the joint development program by engineers of Bajaj and KTM.
The concept of the Duke 390 was developed in Austria but everything else including design and development to the final product was done in India by Bajaj Auto.
These small displacement street bikes, which are very peppy by character are ideal for urban commuting especially in saturated markets such as the US and Europe with increasing demand, adds Pierer. So far no Indian company has been able to set foot in the US automotive market which is widely considered to be the most toughest market.
The plan forward is to rapidly ramp up production from India and simultaneously hunt for newer markets in ASEAN region and in the Latin American markets.
Pierer expects to do a multi-fold increase in production from Chakan to at least 100,000 units per year from 17,000 units as of last year, in the next five years. This will also be exactly half of what KTM is expected to produce globally by that time.
For India KTM has committed a new model launch every six months. While the Duke 390 is slated to hit Bajaj-appointed KTM showrooms later this year, a full faired version of the existing Duke 200 and later a full faired version of the Duke 390 will also come in
Come early 2014 Bajaj Auto will be the first Indian automobile company whose made in India motorcycle will burn rubber in the US. The Indian motorcycle giant will maufacture a street bike for its partner KTM AG, the Austrian bike maker in which it has a over 47 stake for the US. KTM till now has been selling only off-road bikes in this market.
These, stylish, high performance and race-oriented KTM Duke 390s would be made in Chakan, Pune plant owned by Bajaj Auto.Stefan Pierer, chief executive, KTM-Sportmotorcycle AG
The Duke 390, which prior to the US will be launched in Europe by the middle of this year followed by India, is the result of the joint development program by engineers of Bajaj and KTM.
The concept of the Duke 390 was developed in Austria but everything else including design and development to the final product was done in India by Bajaj Auto.
These small displacement street bikes, which are very peppy by character are ideal for urban commuting especially in saturated markets such as the US and Europe with increasing demand, adds Pierer. So far no Indian company has been able to set foot in the US automotive market which is widely considered to be the most toughest market.
The plan forward is to rapidly ramp up production from India and simultaneously hunt for newer markets in ASEAN region and in the Latin American markets.
Pierer expects to do a multi-fold increase in production from Chakan to at least 100,000 units per year from 17,000 units as of last year, in the next five years. This will also be exactly half of what KTM is expected to produce globally by that time.
For India KTM has committed a new model launch every six months. While the Duke 390 is slated to hit Bajaj-appointed KTM showrooms later this year, a full faired version of the existing Duke 200 and later a full faired version of the Duke 390 will also come in
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