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Bajaj Auto is expecting market share to increase from 18% to 30% in the next 6 to 8 months in the commuter (A Class) segment.
Contrary to most other Indian manufacturers, Bajaj Auto is focusing on motorcycles, especially the commuter segment. TVS and Yamaha are openly targeting the scooter segment, while neglecting the motorcycle market this year. Honda the front runner in the scooter market is hoping to increase its market share by improving delivery time. Mahindra who are already in the scooter market are going to target the commuter segment with the Pantero and Centuro.
Bajaj is expecting the Discover 100T to be the frontrunner in capturing the A3 segment. Currently the A segment controls a formidable 65% market share. In the A class, the A3 class is the fastest growing. It has grown from 12% to 20% in the last 5 years. People now want a commuter bike with the features of a B and C segment bikes.
Vimal Sumbly, General Manager, Sales -
Source: Bajaj eyes 30% market share in 100cc bike segment | Business Standard
Contrary to most other Indian manufacturers, Bajaj Auto is focusing on motorcycles, especially the commuter segment. TVS and Yamaha are openly targeting the scooter segment, while neglecting the motorcycle market this year. Honda the front runner in the scooter market is hoping to increase its market share by improving delivery time. Mahindra who are already in the scooter market are going to target the commuter segment with the Pantero and Centuro.
Bajaj is expecting the Discover 100T to be the frontrunner in capturing the A3 segment. Currently the A segment controls a formidable 65% market share. In the A class, the A3 class is the fastest growing. It has grown from 12% to 20% in the last 5 years. People now want a commuter bike with the features of a B and C segment bikes.
Vimal Sumbly, General Manager, Sales -
"We currently have an 18 per cent market share in the A segment bikes, and with the new launch, which is one of the most expensive bikes in the segment, we are looking at capturing a 30 per cent market share in the segment over next 6-8 months."
"The A1 of the cheaper bikes, A2 or the value-for-money bikes, and the A3 or the deluxe bikes. Of these, the A3 segment is the fastest growing and at present constitutes nearly 20 per cent of the overall A segment."
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