Both the companies have been engaged in the motorcycle industry in Afghanistan from 2009, and they hope to build on this experience. Afghanistan is set to see a strong growth in the motorcycle market and Yamaha hopes to capitalize on this by bringing in new technology.
DYL group is renowned name in the manufacturing and marketing of motorcycles/lube and parts. EAL has a strong base of marketing channels in Afghanistan. The agreement will allow EAL to establish strong footing in manufacturing side as well. The venture marks a significant milestone in collaboration between the two companies as it cements an already excellent cooperation between the two partners.
Yamaha Motorcycles is trying to increase its marketshare by getting into unlikely markets as well. Since the tightening of sales in the west, the Asian market has once again gained sudden prominence.
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