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Hero Moto Corp intends to increase 'Just4Her' showrooms to 50 in rural India within a year.
The women specific design of Hero Moto Corp, the Pleasure, is being sold in women targeted showrooms in smaller towns. Hero will continue selling the Pleasure from other showrooms as well. The company has already opened 20 Just4Her outlets in bigger cities like Pune, Lucknow and Ahemdabad among others. The next phase will see these towns being targeted with Dealers already appointed -
Rewari, Ranchi, Balasore, Rourkela, Angul, Midnapore, Siliguri, Patna, Chennai, Hyderabad and Mysore.
The Just4her dealerships are completely managed by women staff, and the showroom itself is designed like a boutique studio rather than a two-wheeler outlet. With its aesthetically-designed interiors, comfortable air-conditioned waiting lounges, and internet connectivity for customers, the showroom exudes warmth and friendliness.
Anil Dua, Sr. VP (Marketing & Sales), Hero Moto-Corp -
Source: Just4her: Hero to expand rural showrooms to 50 - The Economic Times
The women specific design of Hero Moto Corp, the Pleasure, is being sold in women targeted showrooms in smaller towns. Hero will continue selling the Pleasure from other showrooms as well. The company has already opened 20 Just4Her outlets in bigger cities like Pune, Lucknow and Ahemdabad among others. The next phase will see these towns being targeted with Dealers already appointed -
Rewari, Ranchi, Balasore, Rourkela, Angul, Midnapore, Siliguri, Patna, Chennai, Hyderabad and Mysore.
The Just4her dealerships are completely managed by women staff, and the showroom itself is designed like a boutique studio rather than a two-wheeler outlet. With its aesthetically-designed interiors, comfortable air-conditioned waiting lounges, and internet connectivity for customers, the showroom exudes warmth and friendliness.
Anil Dua, Sr. VP (Marketing & Sales), Hero Moto-Corp -
"We currently have around 30 Just4her showrooms spread across the country and we plan to take these up to 50 outlets in about a year's time. When we launched Pleasure a few years back, our initial target was to sell 5000 units a month. Today we sell more than 30,000 units of Pleasure on an average per month,"
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