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Piaggio to roll out newer versions of the Vespa, to target 90000 units this fiscal. In the previous fiscal, 35000 units of the Vespa were sold in the first 11 months. The plan is to double the sale this fiscal.
The new variants expected to be launched are a disc brake version and multiple colour schemes to please all consumer categories.
Ravi Chopra, chairman and managing director, Piaggio Vehicles India -
Earlier, Piaggio had planned to launch scooters under the Piaggio brand to take on the Activa, Ray, Duro etc. But Piaggio has now put those plans on hold, as it is solely concentrating on the Vespa brand.
Source: Piaggio to build on Vespa, new brand on back burner | Business Standard
The new variants expected to be launched are a disc brake version and multiple colour schemes to please all consumer categories.
Ravi Chopra, chairman and managing director, Piaggio Vehicles India -
Earlier, Piaggio had planned to launch scooters under the Piaggio brand to take on the Activa, Ray, Duro etc. But Piaggio has now put those plans on hold, as it is solely concentrating on the Vespa brand.
Source: Piaggio to build on Vespa, new brand on back burner | Business Standard
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