The investment is to support the two new launches planned in this financial year. The two launches will consist of a scooter and a motorcycle. These launches will be extremely important for the company as the has been continuously losing market share to Honda and Bajaj.
The entire portfolio of the company will get upgrades this year. Whether these upgrades will be cosmetic or will there be new features is as yet uncertain. The launches and upgrades can be expected during the second half of the year.
TVS Motors sales fell by 5% in April 2013, where it fared better better than its Indian counterparts Hero and Bajaj, who lost 10% of its sales.
Source: TVS Motor lines up Rs 175 crore capex for new launches | Business Standard
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