


TVS Apache has redefined the sports segment by focusing on race performance, making it a highly desirable product for sports enthusiasts. This has resulted in creating a customer base of over 4.8 million across the globe. Initiatives like TVS Apache Pro Performance are also a means for the brand to push the technological and engineering limits of the TVS Apache series through “Track to Road” philosophy, thus increasing the performance and fun quotient. The results of these initiatives are visible as TVS Apache has become one of the fastest growing brands in its segment.
Commenting on the Pune edition of TVS Apache Pro Performance, Mr Vimal Sumbly, Head Business - Premium, TVS Motor Company, said, “TVS Apache series has been instrumental in flourishing the premium motorcycling culture in India. Through TVS Apache Pro Performance, we are able to demonstrate the undisputed performance and power of the TVS Apache series and the fact why it remains a preferred choice of the motorcycle enthusiasts even after one and a half decade of its inception. This year, we are taking the TVS Apache Pro Performance to many of our key markets so that TVS Apache enthusiasts and loyalists can see their favourite motorcycle getting pushed to the extreme limits, showcasing a superior level of reliability and dependability in terms of performance.”


