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TVS Racing has partnered with KidZania, a leading edutainment theme park, to introduce a unique racing experience for young riders and enthusiasts in India. The TVS Racing experience zone at KidZania, tailored for children between 5 to 16 years, will offer interactive learning areas, knowledge sharing sessions, and a mini race arena to promote racing culture and improve riding skills. The experience zone will include an Apache RR 310 Assembly arena, a Design Studio, and a Racing Simulator Experience. There are also cool TVS merchandise available on sale for kids.
This experience center at KidZania Mumbai was inaugurated yesterday at R City Mall in Ghatkopar, Mumbai by Mr. Vimal Sumbly, Head - Premium Motorcycling Business, TVS. TVS also plans to expand and open a similar experience center at KidZania Noida in the near future.
Speaking on this partnership, Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said, “TVS Racing has propagated and championed racing in India for over 40 years. We are excited to further expand safe yet thrilling racing to customers around the world. Racing and video games offer fun and excitement, and we are delighted to be able to offer a great racing experience to kids through our partnership with KidZania!”
Mr. Vimal Sumbly said, “We are delighted to partner with KidZania to bring a first ever motorcycle racing experience for kids in India. This partnership further fuels our commitment of promoting a safe yet thrilling racing culture for the young riders in India. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate passion for racing in the next generation."
Announcing the launch of the experience centre today, Prerna Uppal, Chief Partnership Officer - KidZania India said, “It gives me immense pleasure to announce the coming together of two new-age brands for such an innovative and exclusive experience concept. The partnership between KidZania and TVS Motor Company represents not just a collaboration but a convergence of two distinct cultures - KidZania's focus on experiential learning and interactive play, combined with TVS Motor's commitment to innovation and sustainability, creating a truly unique and exciting opportunity for children to explore the world of racing and mobility. We can't wait to see the impact it will have on children's lives.”
This experience center at KidZania Mumbai was inaugurated yesterday at R City Mall in Ghatkopar, Mumbai by Mr. Vimal Sumbly, Head - Premium Motorcycling Business, TVS. TVS also plans to expand and open a similar experience center at KidZania Noida in the near future.
Speaking on this partnership, Mr. Sudarshan Venu, Managing Director, TVS Motor Company, said, “TVS Racing has propagated and championed racing in India for over 40 years. We are excited to further expand safe yet thrilling racing to customers around the world. Racing and video games offer fun and excitement, and we are delighted to be able to offer a great racing experience to kids through our partnership with KidZania!”
Mr. Vimal Sumbly said, “We are delighted to partner with KidZania to bring a first ever motorcycle racing experience for kids in India. This partnership further fuels our commitment of promoting a safe yet thrilling racing culture for the young riders in India. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to offer a fun and interactive experience for children to learn and experience the joy of racing in a safe and controlled environment. TVS Racing has always been at the forefront of promoting two-wheeler racing in the country, and we believe this unique experience will not only create a memorable experience for children but will also inspire and cultivate passion for racing in the next generation."
Announcing the launch of the experience centre today, Prerna Uppal, Chief Partnership Officer - KidZania India said, “It gives me immense pleasure to announce the coming together of two new-age brands for such an innovative and exclusive experience concept. The partnership between KidZania and TVS Motor Company represents not just a collaboration but a convergence of two distinct cultures - KidZania's focus on experiential learning and interactive play, combined with TVS Motor's commitment to innovation and sustainability, creating a truly unique and exciting opportunity for children to explore the world of racing and mobility. We can't wait to see the impact it will have on children's lives.”
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