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Bajaj Auto Ltd. is pleased to announce the extension of the anniversary celebration offer of Rs. 10,000 off on the ex-showroom prices of Speed 400 and Scrambler 400X till 31st Aug 2024. This was announced on 1st July 2024 to mark the brand’s milestone of selling more than 50,000 of the India-produced Triumph 400cc bikes in over 50 countries.
The offer extension acknowledges the overwhelming response from its customers to the anniversary offer in July. Triumph customers can continue to avail Rs. 10,000 off on ex-showroom prices Speed 400 and Scrambler 400X across all 100+ Triumph dealerships across 75 cities in India. The price for the Speed 400 will be Rs. 2.24 lacs and the Scrambler 400X will be Rs. 2.54 lacs ex-showroom (Delhi).
Mr Sumeet Narang, President Pro-Biking, Bajaj Auto Ltd. commented. “It has been a round of serial celebrations for us as we mark the first anniversary of the Bajaj Auto & Triumph Motorcycles collaboration. We crossed sales of 50,000 Triumph 400s across 50 countries. We also expanded to over 100 best-in-class showrooms in 75 cities, bringing the Triumph experience to more riders in India. In response to overwhelming bookings and retails, we are extending the anniversary offer till 31st Aug 2024. The incredible response to our Modern Classics is a testament to our commitment to exceptional customer service and our Ride & Community programs which ensure a truly immersive Triumph ownership journey.”
A Global Success Story
Following the partnership between Triumph Motorcycles and Bajaj Auto, the first made-in-India Triumph 400cc motorcycles– were unveiled on 27th June 2023 in London to a global audience. They were launched in India in July 2023 and received an overwhelming response, with 10,000 bookings within the first ten days.
Today, there are over 50,000 Triumph 400s across 50 countries. With a combination of unmatched performance, agile handling, and iconic British style, the Speed 400 and Scrambler 400X have been globally praised by critics and customers alike.
Network Expansion in India: 15 to 100+ showrooms and workshops
Since its launch, Bajaj Auto has significantly expanded its Triumph dealer network from 15 dealerships to more than 100 today. The 100th Triumph showroom was opened in Dehradun last weekend. Triumph motorcycles are today available in over 75 cities making them more accessible to Indian consumers.
The Growing Triumph Community
Triumph Motorcycles has always had an active biker community in India. With the launch of the Triumph 400cc motorcycles, the Triumph community has expanded quickly. In the last year, many new rides and community activities like ‘Triumph Bike Nights’, ‘Welcome Rides’, ‘Scrambler Rides ’and the epic ‘North-East Tour,’ have brought Triumph owners together. Triumph has recently announced its 2nd epic “Ladakh Tour” starting 7th Sep 2024 for its owners.
The offer extension acknowledges the overwhelming response from its customers to the anniversary offer in July. Triumph customers can continue to avail Rs. 10,000 off on ex-showroom prices Speed 400 and Scrambler 400X across all 100+ Triumph dealerships across 75 cities in India. The price for the Speed 400 will be Rs. 2.24 lacs and the Scrambler 400X will be Rs. 2.54 lacs ex-showroom (Delhi).
Mr Sumeet Narang, President Pro-Biking, Bajaj Auto Ltd. commented. “It has been a round of serial celebrations for us as we mark the first anniversary of the Bajaj Auto & Triumph Motorcycles collaboration. We crossed sales of 50,000 Triumph 400s across 50 countries. We also expanded to over 100 best-in-class showrooms in 75 cities, bringing the Triumph experience to more riders in India. In response to overwhelming bookings and retails, we are extending the anniversary offer till 31st Aug 2024. The incredible response to our Modern Classics is a testament to our commitment to exceptional customer service and our Ride & Community programs which ensure a truly immersive Triumph ownership journey.”
A Global Success Story
Following the partnership between Triumph Motorcycles and Bajaj Auto, the first made-in-India Triumph 400cc motorcycles– were unveiled on 27th June 2023 in London to a global audience. They were launched in India in July 2023 and received an overwhelming response, with 10,000 bookings within the first ten days.
Today, there are over 50,000 Triumph 400s across 50 countries. With a combination of unmatched performance, agile handling, and iconic British style, the Speed 400 and Scrambler 400X have been globally praised by critics and customers alike.
Network Expansion in India: 15 to 100+ showrooms and workshops
Since its launch, Bajaj Auto has significantly expanded its Triumph dealer network from 15 dealerships to more than 100 today. The 100th Triumph showroom was opened in Dehradun last weekend. Triumph motorcycles are today available in over 75 cities making them more accessible to Indian consumers.
The Growing Triumph Community
Triumph Motorcycles has always had an active biker community in India. With the launch of the Triumph 400cc motorcycles, the Triumph community has expanded quickly. In the last year, many new rides and community activities like ‘Triumph Bike Nights’, ‘Welcome Rides’, ‘Scrambler Rides ’and the epic ‘North-East Tour,’ have brought Triumph owners together. Triumph has recently announced its 2nd epic “Ladakh Tour” starting 7th Sep 2024 for its owners.
