Eurobike is an international bicycle trade fair held annually since 1991 in the first week of September, on the grounds of Messe Friedrichshafen, one of the largest and most modern exhibition centres in Baden-Wuerttemberg, Germany. The bike show is open to trade visitors from Wednesday to Friday, and to trade and the general public on Saturday.

According to organizers, 43,700 industry visitors from 97 countries and an additional 20,500 bike fans on public day, attended the show in 2012. This also included 1,889 journalists from 42 countries.

A day before the indoor exhibition starts, a one day "Demo Day" is held outside of Friedrichshafen where people can test ride a variety the latest products that vendors will be displaying at the show.

Every year, winners of a Eurobike Award are announced at Eurobike. The awards are organized by iF design, a German-based design services organization, and are given to companies and organizations that focus on the development and design of bicycles and cycling accessories, from mountain bikes and special bikes to individual components, clothing and accessories.

This year the dates are August 28-31.

Apart from other brands Dainese will also be there.

August 28 - August 31, 2013 | EUROBIKE Friedrichshafen

Dainese - News - DAINESE AT EUROBIKE FOR THE 2014 NEW COLLECTION