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Bajaj Auto has been ranked 6th largest motorcycle seller in Africa.
Bajaj Auto sold 600000 units of their motorcycles in Africa last year. Most of the sales have come from the 'Boxer' brand, which has met with a good response in the African market.
Currently, Bajaj's Boxer brand "commands a market share of 90 per cent in Uganda, 40 per cent in Nigeria, 35 per cent in Angola and 30 per cent in Kenya", the statement said adding that "one of the main success factors, apart from the quality of the motorbike has been the company's ability to cater to the service and spare parts requirements of its customers in these countries".
Bajaj Auto also announced it has teamed up with SOMOCO, a locally-owned Indian company in Ghana and a subsidiary of the Mohinani conglomerate, to distribute its products in its 51st global market.
"Ghana's motor-bike market is estimated to be about 100,000 units per annum," Bajaj Auto said adding that "demand has grown rapidly in the last few years thanks to a growing middle class. The company aims to be the market leader in three to five years time".
Bajaj Auto said the company would initially target the utility and commuter segment through its immensely successful motorbike brand which comes in two variants - the 100cc version and the powerful 150cc version.
"The company is confident that the brand will appeal to the customers through its three primary qualities of reliability, ruggedness and timely service," it added.
Source: Bajaj Auto sixth among top 10 motorbike sellers in Africa - The Economic Times
Bajaj Auto sold 600000 units of their motorcycles in Africa last year. Most of the sales have come from the 'Boxer' brand, which has met with a good response in the African market.
Currently, Bajaj's Boxer brand "commands a market share of 90 per cent in Uganda, 40 per cent in Nigeria, 35 per cent in Angola and 30 per cent in Kenya", the statement said adding that "one of the main success factors, apart from the quality of the motorbike has been the company's ability to cater to the service and spare parts requirements of its customers in these countries".
Bajaj Auto also announced it has teamed up with SOMOCO, a locally-owned Indian company in Ghana and a subsidiary of the Mohinani conglomerate, to distribute its products in its 51st global market.
"Ghana's motor-bike market is estimated to be about 100,000 units per annum," Bajaj Auto said adding that "demand has grown rapidly in the last few years thanks to a growing middle class. The company aims to be the market leader in three to five years time".
Bajaj Auto said the company would initially target the utility and commuter segment through its immensely successful motorbike brand which comes in two variants - the 100cc version and the powerful 150cc version.
"The company is confident that the brand will appeal to the customers through its three primary qualities of reliability, ruggedness and timely service," it added.
Source: Bajaj Auto sixth among top 10 motorbike sellers in Africa - The Economic Times
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