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Honda also launches a Mascot for kids awareness, "Chhota Bheem".
Honda also launches a Mascot for kids awareness. Chhota Bheem.
Few days ago, we saw the Auto-journalists rush to a planned Yamaha event in hope of covering a launch of 2 wheels, only to see the launch of 2 legs instead! Ok, bad jokes apart, Yamaha surprised (or shocked?) everyone by launching their heart-shaped brand mascot and currently, a competition for kids is under way, to name this dude.
The message was to catch the kids young, and give them good habits like planting trees, riding motorcycles with helmets, etc. Apart from some Xbhp members that considered it to be a unique and good move, this initiative mostly received negative feedback.
Road safety is an important matter in India, and this move did remind some of us that Honda were probably the first to start a special motorcycle training program, but it was only for their Superbike customers.
Now, it seems Honda wants to take it further. HMSI has announced that it has partnered with the children’s TV channel Pogo and popular cartoon character Chhota Bheem to promote safe riding in India.
Chhota Bheem is a famous cartoon series coming on Pogo since few years now, and Honda hopes that children, plus their parents will relate to their initiative, due to this mascot.
After the national inaugural at Delhi, Honda will be conducting ‘Honda Safe Riding with Chhota Bheem’ in 11 cities in India (Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur) where the mascot will interact with kids and educate them on the benefits of safe riding. A Honda CRF50 which you guys can see in the pics, will be the choice of wheels and there will be other fun activities involved like painting competitions etc. To further spread the message of road safety, Honda Motorcycle and Scooters India will also distribute related materials in schools.
....said Keita Muramatsu, president and CEO, HMSI.
....said Y S Guleria, VP (Sales & Marketing), HMSI.
Source & Image credits: Autocar, afaqs, overdrive, outlook india & Gaadi.
Guys, Honda did not raise a lot of hue and cry over this... So, will you give Honda bonus points for this initiative? Or will you dismiss this as another CSR attempt, for business benefits?
Please keep the discussions sane, and your honest feedback is appreciated...
Few days ago, we saw the Auto-journalists rush to a planned Yamaha event in hope of covering a launch of 2 wheels, only to see the launch of 2 legs instead! Ok, bad jokes apart, Yamaha surprised (or shocked?) everyone by launching their heart-shaped brand mascot and currently, a competition for kids is under way, to name this dude.
The message was to catch the kids young, and give them good habits like planting trees, riding motorcycles with helmets, etc. Apart from some Xbhp members that considered it to be a unique and good move, this initiative mostly received negative feedback.
Road safety is an important matter in India, and this move did remind some of us that Honda were probably the first to start a special motorcycle training program, but it was only for their Superbike customers.
Now, it seems Honda wants to take it further. HMSI has announced that it has partnered with the children’s TV channel Pogo and popular cartoon character Chhota Bheem to promote safe riding in India.
Chhota Bheem is a famous cartoon series coming on Pogo since few years now, and Honda hopes that children, plus their parents will relate to their initiative, due to this mascot.
After the national inaugural at Delhi, Honda will be conducting ‘Honda Safe Riding with Chhota Bheem’ in 11 cities in India (Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur) where the mascot will interact with kids and educate them on the benefits of safe riding. A Honda CRF50 which you guys can see in the pics, will be the choice of wheels and there will be other fun activities involved like painting competitions etc. To further spread the message of road safety, Honda Motorcycle and Scooters India will also distribute related materials in schools.
As HMSI expands its production capacity, the social responsibility of the company is getting bigger. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country.
Safe riding is Honda’s priority worldwide and in India too. Research showed us that not just 73 percent kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem. Hence, it was an obvious choice for Honda to align with Pogo and we are delighted to welcome Chhota Bheem. With his lively presence, Honda will spread safety message forward among kids and their families.
Source & Image credits: Autocar, afaqs, overdrive, outlook india & Gaadi.
Guys, Honda did not raise a lot of hue and cry over this... So, will you give Honda bonus points for this initiative? Or will you dismiss this as another CSR attempt, for business benefits?
Please keep the discussions sane, and your honest feedback is appreciated...
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