
Eric Vas was earlier the President (Retail Finance) before he took over his new profile from K Srinivas.
Srinivas took charge of the motorcycle business in October 2011 following the resignation of S Sridhar, now CEO of Escorts Agri Machinery. At that point in time, it was Vas who stepped into his role as President (Retail Finance). Srinivas has been part of the core team at Bajaj Auto that has spearheaded the focus on motorcycles and, more specifically, the Pulsar and Discover. The process of change had kicked off in 2009 when the company decided to shift to a brand-centric approach where the Pulsar would be part of the sports segment with the Discover in the commuter category.
Source: Bajaj Auto



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