Yamaha Motor Sales India announced that it will be associating with Yamaha Fascino Miss Diva 2014 with the aim of strengthening its connect with the female audience for its scooters.

The winner of Miss Diva 2014 will represent India at Miss Universe 2014 with aplomb and confidence. Miss Universe is an annual international beauty contest that is run by the Miss Universe Organization and along with the Miss Earth and Miss World contests, Miss Universe is one of the three largest beauty pageants in the world. Miss Diva will search for girls who have the attitude, the oomph and the smarts, and who believe they can bring India international glory at Miss Universe 2014.

Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd -