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Hero MotoCorp will be the title sponsor for the PGA Golf Tour and it will be rebranded as Hero World Challenge.
This will be Hero MotoCorp's biggest-to-date association with a marquee international sports event. The world's largest two-wheeler company by volumes, which is aiming at a global role, hopes to bolster its brand building initiative with this international event.
Speaking to ET from Orlando, Florida, in the US, immediately after announcing the sponsorship, Hero chief Pawan Munjal called it a "big step" in Brand Hero's global journey.
Tiger Woods, a 14-times Major champion, paid a maiden visit to the country in February this year at Munjal's invitation.
In terms of sheer scale and exposure, this association surpasses all of Hero's two-decade-old association with various sporting disciplines, including the cricket World Cup, taking the company to the top league of global brands sponsoring big-ticket sporting events, and gives Brand Hero exposure to millions of viewers across the world.
The PGA Tour is the world's premier membership organization for touring professional golfers. The tournaments are broadcast to more than a billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations. In 2013, tournaments across all Tours generated more than $133 million for local and national charitable organizations and in early 2014, the Tour's all-time charitable contributions surpassed $2 billion.
Source: Hero MotoCorp clinches the title sponsorship of the PGA Tour's golfing event - The Economic Times
This will be Hero MotoCorp's biggest-to-date association with a marquee international sports event. The world's largest two-wheeler company by volumes, which is aiming at a global role, hopes to bolster its brand building initiative with this international event.
Speaking to ET from Orlando, Florida, in the US, immediately after announcing the sponsorship, Hero chief Pawan Munjal called it a "big step" in Brand Hero's global journey.
"As anyone who knows me well will attest, I have been keen to foster an association with Tiger and the Tiger Woods Foundation for many years now. Tiger is a global icon whose recognition and popularity extend not just to the sport or the US or North America, but across the world,"
"The World Challenge has been an integral part of my foundation since 1999...I am very excited to welcome Hero MotoCorp as the title sponsor. They are a global brand and a great fit for the tournament,"
The PGA Tour is the world's premier membership organization for touring professional golfers. The tournaments are broadcast to more than a billion households in 225 countries and territories in 32 languages. Virtually all tournaments are organized as non-profit organizations. In 2013, tournaments across all Tours generated more than $133 million for local and national charitable organizations and in early 2014, the Tour's all-time charitable contributions surpassed $2 billion.
Source: Hero MotoCorp clinches the title sponsorship of the PGA Tour's golfing event - The Economic Times
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