> Brand incumbency persists with Hero (motorcycles), Honda (scooters) and Maruti (cars) in the clear lead.
> Scooters continue to make a comeback.
> 55% of potential scooter buyers are first-time shoppers (compared to 26% for bikes), thereby implying strong growth prospects for the segment. In fact, the change in preference is already reflecting as scooter market share has risen from 15% in FY09 to 28% in FY15.
> In terms of brands, Honda reigns supreme with a thumbs-up from consumers across income strata, while Bajaj Auto is a clear laggard with no presence in the segment.
Source: http://www.team-bhp.com/news/survey-...wheeler-market



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