Hero earlier had a partnership with Indian as well as global sports personalities and they also have been committing towards promoting various disciplines of sports including cricket, golf, football and hockey.
For over two decades Hero has been associated with cricket in various capacities. In 2007, Hero was the Global partner of ICC World Cup held in West Indies. Hero was also the presenting sponsor of CPL teams during CPL 2014.
Richard Bevan, Chairman, Hero Caribbean Premier League, said:
Mr. Pawan Munjal, Chairman, Managing Director and CEO, Hero MotoCorp Limited, said:
CPL 2014 attracted a massive global audience in excess of 65 million. This number is expected to break all previous records to post record participation of spectators from around the world.
News Source: HERO MOTOCORP IS THE NEW TITLE SPONSOR OF CARIBBEAN PREMIER LEAGUE




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