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Royal Enfield to enter Indonesia with GIIAS 2015: xBhp News

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  • Royal Enfield to enter Indonesia with GIIAS 2015: xBhp News

    Royal Enfield announced its entry in Indonesia at GAIKINKO Indonesia Auto Show (GIIAS) 2015. As a part of its growth strategy and expanding the global mid-sized motorcycle segment, company also discussed its future plans for Indonesian market.

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    Royal Enfield displayed its evocative range of motorcycles at GIIAS 2015 that includes the iconic Bullet 500cc, the retro-street models- Classic 500cc and Classic Chrome, and the Continental GT (535cc) cafe racer. Along-with the motorcycles, Royal Enfield also displayed its collection of gear that includes purpose-built, protective riding gear and its recently launched Despatch Rider apparel and accessories collection.

    Mr. Abhijit Singh Brar, Head- Marketing, Royal Enfield said:
    Royal Enfield will commence retail operations in the coming months from its exclusive dealership in Jakarta that is being set up in partnership with PT Distributor Motor Indonesia, who have signed- up as a dealer for the region. In addition to the store, they will also build service and aftermarket capability for Royal Enfield in Jakarta.

    Mr. Arun Gopal, Head - International Business, Royal Enfield said:
    News Source: Royal Enfield Press Release

  • #2
    Re: Royal Enfield to enter Indonesia with GIIAS 2015: xBhp News

    Topic Approved.

    Going international is a good news, but I believe there's a right time to everything.
    Suppose, if Bajaj would've entered Europe in 2001 with the initial Pulsars, would they've been successful today? It took immense time and money to reach the level of quality that exists today, which though good can still be improved by the way.

    A new market will respond to an unknown brand with curiosity at first, but a few purchases and media reports later, the product's first impression phase gets over and then its market performance is on to its actual attributes.

    Of course, its for management to decide, not for us. Let's hope they do well anyways.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.

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    • #3
      Re: Royal Enfield to enter Indonesia with GIIAS 2015: xBhp News

      Indonesia is a more mature market when it comes to bikes compared to India, so they have better expectations than us regarding quality. I don't know how RE will fare there but I hope they don't end up being used as a mobile vegetable/food cart with racks mounted.

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