The was started as an initiative last year, to inspire parents across the country to love and respect their daughters. Keeping the tradition alive, this year all 15 chapters across the country rode out from Harley-Davidson dealerships spread across 18 cities. Amongst other chapters, various activities were also organized at the dealerships of Seven Islands, Harley-Davidson (Mumbai) and Two-Rivers, Harley-Davidson (Pune) celebrated the special day.
Pallavi Singh, Director of Marketing, Harley-Davidson India said,
Sunil Desai, Founder of The Bindi Project said,
On this occasion, hundreds of Harley owners across the country also signed The Bindi Project Pledge to treat their daughters with love and respect and to provide them happy, healthy and fulfilling lives, free from all forms of violence.
News Source: Harley Davidson India Press Release



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