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TVS Motors and Bajaj Auto disparaging Ad Campaign dispute comes to an end

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  • TVS Motors and Bajaj Auto disparaging Ad Campaign dispute comes to an end

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    Bajaj said, its campaign comparing TVS XL moped and CT100 was based on real-life mileage numbers taken from customers
    In 2008, the two companies fought a legal battle over patent violation with Bajaj accusing TVS for copying its patented DTSi technology. That particular case ended in TVS favour in 2009.

    News Source: TVS, Bajaj Auto in a legal scrap over disparaging ads | Business Line

  • #2
    Re: TVS Motors drags Bajaj Auto to court for disparaging ad campaign

    TVS in their hometoown..is bound to win the case....Tamilians are hardcore fans of TVS...like they are for Rajini...no matter what TVS sells they will buy...Bad tactics BAJAJ

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    • #3
      Re: TVS Motors drags Bajaj Auto to court for disparaging ad campaign

      Originally posted by sree@mumbai View Post
      TVS in their hometoown..is bound to win the case....Tamilians are hardcore fans of TVS...like they are for Rajini...no matter what TVS sells they will buy...Bad tactics BAJAJ
      Nope. Not all are hardcore fans of TVS and not all are fans for Rajini. They have their own fan circle and hate circle alike. And there are people who buy TVS for its utility and price point. There are about 5 Scooty peps in and around our extended family and an XL. But there are also bikes from other manufacturers as well. I myself own a Yamaha. As far as I know, there is no competitor for TVS XL and Bajaj should have avoided comparing XL with CT100 which only brings down CT100's image to a moped.

      That said, I di really wanted to have one (XL 100) when I became aware of its presence last week when I heard an XL sounding like a 4 stroke in the traffic and forgot about it soon, until I started to look for a scooter for my wife. She does not like it. I may buy it for its practicality in Chennai traffic only if it had button start and a tacho.

      I really expected an upgraded SS125 from Yamaha with a refined engine. Perhaps, some thing like Y125, if that would not be wishing too much. But sadly they dumbed it down to 4 gears and no disc brakes and called it Saluto
      Last edited by lywyre; 07-16-2016, 12:43 AM.

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      • #4
        Re: TVS Motors drags Bajaj Auto to court for disparaging ad campaign

        I somehow feel that instead of giving mileage figures on their own, companies should adhere to ARAI figures. ARAI figures are more or less accepted by all parties involved. This type of unfortunate allegations and counter-allegations are not good for the industry.
        A bike on the road is worth two in the shed.

        Weekend Rides Around Kolkata
        My Ride To Sunderbans -
        Hemnagar & Samsernagar
        Saagar Kinare - Bakkhali Calling

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        • #5
          Re: TVS Motors drags Bajaj Auto to court for disparaging ad campaign

          If this is the case then each and every manufacturer can drag each other to court as all the dealers try to make a false statement against their competitor.

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          • #6
            TVS Motors and Bajaj Auto disparaging Ad Campaign dispute comes to an end



            Bajaj Auto has withdrawn the said Ad Campaign and submitted a memo in Madras High Court for the same. The court has taken the memo into file and issued an order.

            In July last month, TVS Motors had filed a civil case in Madras High Court against Bajaj AutoAn order issued by Justice Pushpa Sathyanarayana said,
            "Accordingly, the memo is taken on file and the suit is decreed in terms of the memo dated August 8, 2016, filed on behalf of the defendants (Bajaj Auto). The memo shall form part of the decree. No costs."
            News Source: TVS Motor's dispute with Bajaj Auto on 'disparaging' ad comes to an end in court | Business Standard News

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            • #7
              Re: TVS Motors and Bajaj Auto disparaging Ad Campaign dispute comes to an end

              As i said in my earlier post TVS will win the case because its in their backyard....wrong move..no way they could have won the case...And this is not about Bajaj every company does this no matter how big they are. Look at Volkswagen fiasco.

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