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Mahindra to quit mass market two wheeler market category

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  • Mahindra to quit mass market two wheeler market category

    Read the news that Mahindra has decided to quit the two wheeler mass market and concentrate on the Mojo and new brand acquisitions (Jawa, BSA) .No news on XBhp News - MODS ? If there is a thread already please delete ,thanks.
    Yamaha RX 135 5 Speed - 2000 -(current)
    Yamaha R15 v1 - 2009 - 2016 ( Sold )
    Yamaha R3 - 2015 - (current)

  • #2
    Re: Mahindra to quit mass market two wheeler market category

    News Approved.

    Very few people have a clear idea of exactly what has happened. And its hard to sum up the same in one article too.
    Actually, this is actually a demerger between "Mahindra 2 Wheelers" and "Mahindra & Mahindra", which was proposed a few months ago. The proof of the same (a shareholder meeting) is attached below:-

    http://www.mahindratwowheelers.com/p...w%20res-13.pdf

    So, now its just "Mahindra & Mahindra", not Mahindra 2 Wheelers, and now the focus (as far as 2 wheelers are concerned) is only on niche vehicles, if any (that too probably, as long as they sell, because neither the name and nor the objects clause focuses hard enough on 2 wheelers, it just focuses on all kinds of machines, and their entire processes, right from inception of the design to actual production and maintenance.

    Allow me to quote a small extract of the object clause of the resultant company below:-

    To engage in the business of designing, developing, manufacturing, producing, assembling, selling, buying, distributing, exporting, importing re-selling, exchanging, altering, improving, assembling, dealing in marketing, procuring, sourcing and acting as buying and selling agents, commission agents, merchants, distributors, traders in and brokers for automotive vehicles including but not limited to trucks, lorries, buses, omni buses, trailors, tractors, motor cars, auto-rickshaws, scooters, motor-scooters, three wheelers motor cycles, cycles, engines, locomotives, turbines, tanks, ships, boats, barges, launches, aeroplanes, airships, seaplanes, balloons and aircraft of every description and also of various parts and components including but not limited to chassis, engines, replacement parts....................
    So, while the previous company had "2 wheelers" in its name, the resulting company seems to be focused on a wider spectrum, apparently.
    We'll see the results of this decision, soon enough. I wish Mahindra & Mahindra all the best on this new journey...


    Some more info in layman language can be found here:- https://www.rushlane.com/mahindra-ex...-12250442.html


    I personally believe that Mahindra made India proud, not only by their products (like Mojo) but by MotoGP participation and other efforts, and the country didn't quite reward them equally well. What do you think guys?
    Last edited by Samarth 619; 09-06-2017, 11:43 PM.
    ---
    Brotherhood, Rules, Freedom. Xbhp.
    Indian riding = Alertness, Anticipation and Adjustment.

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    • #3
      Re: Mahindra to quit mass market two wheeler market category

      Originally posted by Samarth 619 View Post
      I personally believe that Mahindra made India proud, not only by their products (like Mojo) but by MotoGP participation and other efforts, and the country didn't quite reward them equally well. What do you think guys?
      I wouldn't say made the country proud. They just spent their moolah on moto gp.. what is so Indian about it other than the money/ownership?
      Did they have their own motor ? An Indian rider ? An Indian pit crew ? Were they able to bring anything back from moto gp to the mainstream desi market ?
      Nah, they just had money to spend and gain some fancy marketing bling.. the results back home are dismal. And now what do they do, again spend money, buy some other company (bsa/jawa) .. and a few years down the line.. *poof*. Nothing sustainable in the past 10yrs, and i doubt it will change wrt two wheelers and m&m.

      I think they should stick to their diesels, trucks, suvs and not step in to the two wheeler market and insult us!

      Let these desi two wheeler companies learn from Bajaj on how to create successful partnerships and provide something to the customers back home.

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      • #4
        Re: Mahindra to quit mass market two wheeler market category

        I think they should have concentrated on quality control and local marketing first to establish local market then got into R & D .Moto GP is not the right tool for marketing commuter bikes . But for a while felt proud to see the Mahindra name on the Moto 3 bikes.They showed that it can be done though if they had stayed long term they could have brought in Indian rider or engineers .
        Yamaha RX 135 5 Speed - 2000 -(current)
        Yamaha R15 v1 - 2009 - 2016 ( Sold )
        Yamaha R3 - 2015 - (current)

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        • #5
          Re: Mahindra to quit mass market two wheeler market category

          Originally posted by s1d View Post
          I wouldn't say made the country proud. They just spent their moolah on moto gp.. what is so Indian about it other than the money/ownership?
          Did they have their own motor ? An Indian rider ? An Indian pit crew ? Were they able to bring anything back from moto gp to the mainstream desi market ?
          Nah, they just had money to spend and gain some fancy marketing bling.. the results back home are dismal. And now what do they do, again spend money, buy some other company (bsa/jawa) .. and a few years down the line.. *poof*. Nothing sustainable in the past 10yrs, and i doubt it will change wrt two wheelers and m&m.

          I think they should stick to their diesels, trucks, suvs and not step in to the two wheeler market and insult us!

          Let these desi two wheeler companies learn from Bajaj on how to create successful partnerships and provide something to the customers back home.
          Well, thanks for the honest viewpoint... Irrespective of whether anyone agrees, what you've stated is true factually.

          I wouldn't deny that Mahindra 2 wheelers made their share of mistakes. The early vehicles with their faulty gearbox, and other quality problems. But I guess the end result, Mojo, wasn't a bad vehicle by any terms (ok, maybe not by looks and aesthetics).

          As far as having an Indian rider & team is concerned, its still a long way to go for us Indians.. The guys we have are good enough to get maybe at best 10th or 8th position once in a while, which is not quite a "podium" or a "win".
          Unfortunately, one man's determination is just not enough, what's required is a full ecosystem, a culture that is supportive in terms of people's interest, economy, corporate interest, parts supply, locations for practice, etc. We're picking up though, so no reason for dismay.

          Apart from that, we'll have to get more idea on what exact commitments or contracts did Mahindra have with the team and riders of MotoGP, before we can comment on whether they had the potential to use Indian staff.

          One thing is for sure, people would give more notice to a Mahindra bike being on 3rd, than they would notice a Mahindra bike with an Indian rider coming 18th or so.


          But I respect your honest views. I do hope for great products from the Mahindra group in the future.
          ---
          Brotherhood, Rules, Freedom. Xbhp.
          Indian riding = Alertness, Anticipation and Adjustment.

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