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Thread: Piaggio inaugurates its 4th Motoplex Store in Kochi

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    Default Piaggio inaugurates its 4th Motoplex Store in Kochi

    Piaggio Group has launched its 4th Motoplex Store in Kochi. Inaugurated by Mr. Stefano Pelle, Managing Director and CEO, Piaggio India, the store is set in a sprawling area of 4,950 sq. ft. at Bypass Road, Padivattom, Kochi. The first Motoplex was opened in Pune in November 2015, followed by openings in Hyderabad and Chennai in 2016.

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    Stefano Pelle, Managing Director and CEO of the Piaggio Vehicles Private Ltd. (PVPL) said,
    We are delighted to launch our concept store in Kochi. This is our fourth store in the country and third in South India. The Motoplex concept reflects the innovative vision of the Piaggio Group by offering consumers a unique experience of Italian biking under one roof. The store also aims to provide an overview of the two wheeler world, apart from showcasing the long standing history of our brands Vespa, Aprilia and Moto Guzzi. It highlights the fascinating journey of the brands that proudly stand for Made in Italy.
    The Piaggio Motoplex store is an innovative retail concept aligned with the new global in store experience that Piaggio group is developing in major metropolitan areas around the world in cities like Milan, New York, Shanghai and Beijing.

    Piaggio Motoplex store will offer brands like Vespa, Aprilia and Moto Guzzi under one roof. The Kochi Motoplex aims to be a true home for all two-wheel enthusiasts, for those who have a passion for Italian bikes.

    Mr Athul J CEO, Kochi Motoplex said,
    We are ecstatic to bring the flagship concept store of Piaggio Group Motoplex to Kochi and provide our consumers with a fresh retail experience. We are proud to represent Piaggios premium brands in Kochi.
    News Source: Piaggio Press Release

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    Rusted Adoksh's Avatar
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    Default Re: Piaggio inaugurates its 4th Motoplex Store in Kochi

    Not to sound critical here or piss anyone off, but I don't understand their strategy here. Kochi Chennai and Hyderabad before Delhi Mumbai and Bangalore for sale of premium two wheelers? Surely that can't be the best strategy.
    Every Motorcycle has a tale to be told and there is no greater privilage in the life of a rider than to have truly understood what his Motorcycle stands to tell. Some of the greatest stories in the world are not written, they are experienced.

    One of the many reasons they say, "Four Wheels Move the Body, Two Wheels Move the Soul"

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    Default Re: Piaggio inaugurates its 4th Motoplex Store in Kochi

    Quote Originally Posted by Adoksh View Post
    Not to sound critical here or piss anyone off, but I don't understand their strategy here. Kochi Chennai and Hyderabad before Delhi Mumbai and Bangalore for sale of premium two wheelers? Surely that can't be the best strategy.
    I can't remember which, but some other company had opened up in Kochi before they opened in Delhi. Triumph maybe.

    But then i am getting old, so memory isn't all that good anymore!
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    Rusted Adoksh's Avatar
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    Default Re: Piaggio inaugurates its 4th Motoplex Store in Kochi

    Quote Originally Posted by The Monk View Post
    I can't remember which, but some other company had opened up in Kochi before they opened in Delhi. Triumph maybe.

    But then i am getting old, so memory isn't all that good anymore!
    Wow. Must be a big market in these regions. Cannot otherwise think of any reason why they'd chose to set up first there!
    Every Motorcycle has a tale to be told and there is no greater privilage in the life of a rider than to have truly understood what his Motorcycle stands to tell. Some of the greatest stories in the world are not written, they are experienced.

    One of the many reasons they say, "Four Wheels Move the Body, Two Wheels Move the Soul"

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    Default Re: Piaggio inaugurates its 4th Motoplex Store in Kochi

    I was about to post the same query as above. Kerala is undeniably potential for any vehicle, both 2-wheeler & 4-wheeler IMHO. The vehicular passion/force is with them
    Nevertheless, the approach still packs a lot of question.
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