re: Mahindra acquires BSA Motorcycles and the Jawa Brand

Nice move by Mahindra. There is very small market for cruiser in India. Now RE will face tough time in future, if Mahindra came up something VFM quarter liter cruiser.

re: Mahindra acquires BSA Motorcycles and the Jawa Brand

They purchased it so they can sell Mahindra products outside of India with the BSA name plate. Much like how Qianjiang did with the Benelli name plate. You might see an odd cruiser or two in India but this deal is solely focussed on the export market for Mahindra to branch out with particularly for the US market that they have been desperately trying to enter with their car business 2 years ago and failed after some deal went bust with their assigned dealership network.

Mahindra is planning to enter the US market again, this time with a scooter/Motorcycle division instead so acquiring BSA is the first step. Everyone knows BSA in the USA . Mahindra already has set up an R&D firm in 2015 in the US and since US is largely dominated by cruisers it only makes logical sense to start in that direction.

re: Mahindra acquires BSA Motorcycles and the Jawa Brand

This costed them just 28 crores and I think all they got was the name badge, nothing else for this price. So any bikes with this badge will be Mahindra with BSA badge which is similar to how RE sells bikes.

re: Mahindra acquires BSA Motorcycles and the Jawa Brand

Similar to RE how?

Mahindra acquires brand licence for Jawa

Mahindra & Mahindra, today unveiled plans to refocus its two-wheeler business, to target premium niche segments.

In the earlier happenings, Mahindra Classic legends acquired iconic British brand BSA. You can read all about it here.

With the acquisition of Classic Legends, M&M aims to co-create a lifestyle mobility company with exciting and relevant partners across products & services, and enter into previously untapped segments using iconic brands like BSA and JAWA.





Classic Legends Private Limited will introduce iconic classic brands back into the relevant markets. Classic Legends has recently acquired British motorcycle company - BSA Company (BSA) along with all its existing global brand rights. Classic Legends has also signed an exclusive brand license agreement for the iconic JAWA brand, which owing to its cult status in India will mainly be for the domestic market.


The launch of the first few products would happen in around two years, under the respective brands and not under the Mahindra brand.


Mahindra Two Wheelers Limited will continue with production at its Pithampur plant in Madhya Pradesh where the existing brands of Centuro, Gusto and Mojo will continue to be made.




The company will continue its exports especially to the Africa and Asian markets. There would be a continued focus on the Mojo both in marketing and product investment.


Peugeot Motocycles in which Mahindra holds 51% (through MTWL Europe) continues to focus on growth in its European markets. PMTC will focus on premium new products such as the Metropolis, Django and Speedfight.


As of now, Mahindra two wheeler shows no sign of launching the Peugeot motorcycle in India.


News source - Mahindra Press release

Re: Mahindra acquires brand licence for Jawa

Does it mean, we can see these iconic brands prowling on the streets again (of course complying to the norms).

Re: Mahindra acquires BSA Motorcycles and the Jawa Brand

Let's hope they launch some great products in the near future

Re: Mahindra acquires BSA Motorcycles and the Jawa Brand

"Mahindra two-wheelers will start the production of Jawa and BSA bikes in India by July 2018. The information has been revealed to Express Drives by its sources close to the development. The*production of the two motorcycles will take place at the company's factory at Pithampur"

Source:

Re: Mahindra acquires BSA Motorcycles and the Jawa Brand

wait, BSA annual turnover of GBP 28333? That's only slightly more than the average UK annual salary !