Tweet
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) announces its plans for the Indian market for FY’18-19. Honda's plan includes strategies for 2020 as well. Honda recently created a new world record. They became the only company in India and the world to add 1 million incremental sales in one year.
In line with Honda’s business direction to Lead in India and the World with Quantity and Quality, Mr. Minoru Kato -President and CEO, Honda Motorcycle and Scooter India Pvt. Ltd. said, “India is already the Number One contributor to Honda’s global two-wheeler business. Our record sales have set a solid foundation in 2017-18 and Honda 2wheelers India will further consolidate its position in 2018-19 as we get ready to lead the biggest paradigm shift of 2020. Moving ahead with the same momentum on back of customer demand, we will invest close to Rs. 800 crore as we aim for double digit growth for the third consecutive year in a row as well.”
Honda's Plan for FY’2018-19
In this fiscal, Honda's plan is to launch a brand new model and upgrade 18 of its products. The next step according to Honda will be network expansion. They will further expand its reach to 6,000 touchpoints with key focus on hinterlands. Honda Best Deal network is the industry’s first pre-owned two-wheeler business by any manufacturer. It is set to expand to close at 250 touchpoints this year.
The trend nowadays shows that the replacement period for two wheelers has reduced from 5-7 years to 3-5 years. Honda’s existing customer base of 36 million valued customers will drive new opportunities of growth. Aiming to lead in customer satisfaction, Honda will introduce Honda Joy Club – a unique customer loyalty program in 2018.
Strategy for 2020
Honda's plan includes working on its vision of Leading in India and the World with QUANTITY and QUALITY in below areas:
BS-VI taskforce leads Honda’s migration to world standards:
As part of future preparedness before the big jump to new BSVI norms in 2020, Honda’s cross-functional BS-VI task-force from Sales, Engineering, R&D, Purchase and Quality is proactively working on the primary objective of strengthening quality, product planning with cost competitiveness. Honda has also pro-actively announced its BS-VI roadmap with its suppliers to ensure a smooth and timely product portfolio upgradation
New Organization to push Brand Power to next level:
Honda has created a new Brand and Communication operation. This is done to further differentiate brand Honda and strengthen its power among all stakeholders. The new operation’s mandate includes Road safety promotion & Racing DNA of Honda through Motorsports. These are the two core pillars of Honda brand globally.
Performance in 2017-2018
Elaborating on Honda’s performance in 2017-18, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “2017-18 was a historic year for Honda in more than one way. Honda 2Wheelers India is the only two-wheeler company in the world to grow at a pace witnessed never before, adding 1 million plus incremental customers in a single year. Led by strong demand in both domestic and exports front, Honda’s sales apexed at 6,123,886unitswith 22% growth. Honda successfully consolidated leadership further in scooter segment while aggressively gaining new motorcycle customers. The aggressive launch of 4 brand new models, new capacity infusion and addition of 500 new outlets propelled Honda’s growth story further and set the solid foundation for future growth.”
Left to Right - Mr. Yadvinder Singh Guleria, Senior Vice President Honda 2Wheelers India. Mr. Minoru Kato, President & CEO, Honda 2Wheelers India. Mr. Prabhu Nagaraj, Vice President, Brand & Communication, Honda 2Wheelers India.
In line with Honda’s business direction to Lead in India and the World with Quantity and Quality, Mr. Minoru Kato -President and CEO, Honda Motorcycle and Scooter India Pvt. Ltd. said, “India is already the Number One contributor to Honda’s global two-wheeler business. Our record sales have set a solid foundation in 2017-18 and Honda 2wheelers India will further consolidate its position in 2018-19 as we get ready to lead the biggest paradigm shift of 2020. Moving ahead with the same momentum on back of customer demand, we will invest close to Rs. 800 crore as we aim for double digit growth for the third consecutive year in a row as well.”
Honda's Plan for FY’2018-19
In this fiscal, Honda's plan is to launch a brand new model and upgrade 18 of its products. The next step according to Honda will be network expansion. They will further expand its reach to 6,000 touchpoints with key focus on hinterlands. Honda Best Deal network is the industry’s first pre-owned two-wheeler business by any manufacturer. It is set to expand to close at 250 touchpoints this year.
The trend nowadays shows that the replacement period for two wheelers has reduced from 5-7 years to 3-5 years. Honda’s existing customer base of 36 million valued customers will drive new opportunities of growth. Aiming to lead in customer satisfaction, Honda will introduce Honda Joy Club – a unique customer loyalty program in 2018.
Strategy for 2020
Honda's plan includes working on its vision of Leading in India and the World with QUANTITY and QUALITY in below areas:
BS-VI taskforce leads Honda’s migration to world standards:
As part of future preparedness before the big jump to new BSVI norms in 2020, Honda’s cross-functional BS-VI task-force from Sales, Engineering, R&D, Purchase and Quality is proactively working on the primary objective of strengthening quality, product planning with cost competitiveness. Honda has also pro-actively announced its BS-VI roadmap with its suppliers to ensure a smooth and timely product portfolio upgradation
New Organization to push Brand Power to next level:
Honda has created a new Brand and Communication operation. This is done to further differentiate brand Honda and strengthen its power among all stakeholders. The new operation’s mandate includes Road safety promotion & Racing DNA of Honda through Motorsports. These are the two core pillars of Honda brand globally.
Performance in 2017-2018
Elaborating on Honda’s performance in 2017-18, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “2017-18 was a historic year for Honda in more than one way. Honda 2Wheelers India is the only two-wheeler company in the world to grow at a pace witnessed never before, adding 1 million plus incremental customers in a single year. Led by strong demand in both domestic and exports front, Honda’s sales apexed at 6,123,886unitswith 22% growth. Honda successfully consolidated leadership further in scooter segment while aggressively gaining new motorcycle customers. The aggressive launch of 4 brand new models, new capacity infusion and addition of 500 new outlets propelled Honda’s growth story further and set the solid foundation for future growth.”
Left to Right - Mr. Yadvinder Singh Guleria, Senior Vice President Honda 2Wheelers India. Mr. Minoru Kato, President & CEO, Honda 2Wheelers India. Mr. Prabhu Nagaraj, Vice President, Brand & Communication, Honda 2Wheelers India.
Comment